DECODING THE LOGIC OF DESIGN
Hotelier India|February 2022
Using UX and UI design hotels can enhance smart guest experience and deliver solutions that improve the quality of their stay
PRATHIMA INOLU
DECODING THE LOGIC OF DESIGN

Hotels need to be much more than just a place to sleep to outrank their competitors. They should be a destination, a social hub where guests can share experiences from around the world. And it is the quality of guest experience that separates them from their peers, influencing how travel reviewers rank them.

Today's rapidly advancing technologies have introduced new opportunities for hoteliers to deliver high-quality experiences to their guests beyond just standard room services and restaurant menus. Hotel owners and managers need to stay ahead of their competition, offering new ways for guests to interact with them and each other. One such innovative approach is digitising hotel amenities via a smart guest experience!

UNDERSTANDING SMART GUEST EXPERIENCE

A smart guest experience is a hotel's ability to use new-age technologies to deliver innovative solutions that improve the overall quality of their stay. This can include improving communication and interaction between guests or using intelligent tools and platforms to provide enhanced services and amenities.

UX and UI design is an essential part of enhancing hotel guest experiences as they provide the foundation for three key components that define a smart guest experience:

1. Mobility - The ability to provide a smooth and seamless transition from one device or platform to another with minimal disruption.

2. Personalisation - Tailoring services and amenities based on each guest's preferences, needs, and behaviours.

3. Analytics - Understanding guest behaviour and needs at a granular level so hotels can provide personalised, tailored experiences that drive business results.

Denne historien er fra February 2022-utgaven av Hotelier India.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra February 2022-utgaven av Hotelier India.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA HOTELIER INDIASe alt
Why Western Couples Are Choosing India For Their Big Day?
Hotelier India

Why Western Couples Are Choosing India For Their Big Day?

Decoding the reason, and how to cater to them...

time-read
2 mins  |
November 2024
A Match Made in India
Hotelier India

A Match Made in India

Director General of Tourism Mugdha Sinha's grand vision for wedding tourism...

time-read
6 mins  |
November 2024
Tee Off in Style
Hotelier India

Tee Off in Style

Hoteliers are giving golfing facilities a boost even as they offer putting greens that make the sport popular.

time-read
4 mins  |
November 2024
Bespoke Getaways: What Makes Them Desirable?
Hotelier India

Bespoke Getaways: What Makes Them Desirable?

Boutique hotels are increasingly becoming the first choice among discerning guests as they provide meaningful breaks.

time-read
5 mins  |
November 2024
Blending Tradition with Innovation
Hotelier India

Blending Tradition with Innovation

The balance of honouring tradition while adding a dash of modern flair is what keeps the culinary scene fresh and exciting...

time-read
3 mins  |
November 2024
DON'T THINK, OUTSIDE THE BOX
Hotelier India

DON'T THINK, OUTSIDE THE BOX

The oft-quoted maxim, \"Think out of the box!\" does little to encourage creativity or innovation and often is their enemy.

time-read
3 mins  |
November 2024
Putting the Wow into Weddings
Hotelier India

Putting the Wow into Weddings

As hotels become the preferred venue choices for weddings, the industry is certainly shaking things up.

time-read
6 mins  |
November 2024
Innovation Is Not an Option but a Necessity
Hotelier India

Innovation Is Not an Option but a Necessity

Emphasizing the need for the Indian hospitality sector to innovate and disrupt itself in the current transformative period.

time-read
4 mins  |
November 2024
Why Marriott built its GCC in India?
Hotelier India

Why Marriott built its GCC in India?

Drew Pinto, Executive Vice President and Chief Revenue & Technology Officer of Marriott International, tells Hotelier India all about finding the best talent in India...

time-read
5 mins  |
November 2024
FROM POTENTIAL TO POWERHOUSE
Hotelier India

FROM POTENTIAL TO POWERHOUSE

In an exclusive and candid interview with Hotelier India, Gajendra Singh Shekhawat, India's Minister of Culture and Tourism, speaks about how tourism and hospitality will power India's economy by 2047.

time-read
8 mins  |
November 2024