The highly productive collaboration between InterGlobe Hotels and AccorHotels saw 16 ibis hotels come up in India within 13 years
When a joint venture was established between InterGlobe Hotels (IGH) and AccorHotels in 2004 to develop ibis hotels across the country, the announcement did not create a lot of ripples in the country. Over the years, though IGH has been steadily working on putting ibis all over the Indian map.
Currently, it has 16 operational hotels located in Gurgaon, Delhi Airport, Mumbai Airport, Navi Mumbai, Nashik, Pune, Bengaluru, Jaipur, Hyderabad, Goa, Kochi, Chennai and Coimbatore, and plans to launch ibis Kolkata this year. This will mark the brand’s foray in East India. What more, IGH has a committed a pipeline of 23 hotels or 4,000 keys by 2022.
“Our current aggregate is 2,875 rooms spread across 16 hotels in different parts of India. By 2020, IGH will have approximately 20 hotels totalling 3,700 rooms,” said JB Singh, president and CEO, InterGlobe Hotels.
MARKET SEGMENTATION
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Denne historien er fra March 2018-utgaven av Hotelier India.
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