How To Deal With A Tough Market

With hotels still struggling to grow average rates, advisory consultants such as Hotelivate will have a larger role to play. Rashmi Naicker in conversation with Manav Thadani.

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Hotelivate will shortly complete one year of its existence. Could you shed some light on the highs and the lows of the journey so far?

On December 18 (which coincides with the 10th Hotelier India Awards night) Hotelivate celebrates its first anniversary. It’s been an exciting journey and our shortto-medium term plan of retaining our market share across all our businesses has worked. In fact, we are happy that we were able to push up our fees considerably by providing a more focussed and superior quality bouquet of services. This helped us improve our overall top lines, which are currently healthier than they were before. This growth is coming primarily from our newer services that were never our past strength, such as asset management and revenue management.

During its initial onset, what were some of the key goals and deliverables charted up for Hotelivate?