Kazo Fashion Limited, one of India’s premium apparel and accessories womenswear brands aims to give exclusivity to the buyers both on corporate and party wear outfits
With 160 PoS located pan India, Kazo Fashion Limited, an India-based womenswear brand offering international fashion trends at affordable prices, is in pre-expansion mode. The brand aims to open 35 more pos to reach a figure of 200 PoS by the end of the current financial year. Currently, Kazo has 60 EBOs and 100 shop-in-shops.
Deepak Aggarwal, Director, Kazo says, “With an investment of ₹100 crore, we want to reach the figure of 500 PoS in three years from now.”
Kazo is a premium high street western wear brand that has made its way into the center of the fashion industry within a short span of time. It constantly tries to push the envelope to bring the best and latest of fashion from around the globe.
The brand is a home to contemporary, chic fashion, which represents a mindset and an attitude, not an age. It is designed for the modern Indian woman who is confident, glamourous and sensual, who leads a sophisticated lifestyle.
The garments designed by the brand are phenomenally fashionable with a high wear ability and practicality quotient. The main asset of the collections is that they are highly affordable, which means latest designer wear is accessible to all women, then be it office wear or occasion wear outfits.
The brand’s pricing strategy is pretty reasonable, making it affordable and available to a wide economic spectrum. The price range for an ‘easy day wear top’ starts from ₹1290, while a cocktail dress can cost up to ₹8000.
THE BEGINNING
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Denne historien er fra March 2018-utgaven av Images Retail.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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