Building a Retail Legacy on Efficiency
Images Retail|November 2024
Founded by Hemant Agarwal and Rahul Jhunjhunwala, V-Bazaar began operations in May 2016, opening its first store in Lakhisarai, Bihar.
Building a Retail Legacy on Efficiency

Since then, the brand has grown into one of the largest family-oriented retail networks across northern India. Operating under the motto "Daam Kam, Fashion Hardam," V-Bazaar follows a "value retailing" model to serve the needs of India's growing aspiring and middle-class population. With a selection of over 60,000 products, V-Bazaar provides a wide variety of options across men's, women's, and kids' apparel, as well as home furnishings, footwear, accessories, personal care, and packaged food products.

Product Range

As far as pricing is considered, the brand follows certain approaches:

> Calculate cost-plus pricing and then add a fixed percentage for profit.

> Value-based pricing focusing on categories.

Denne historien er fra November 2024-utgaven av Images Retail.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra November 2024-utgaven av Images Retail.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

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