Last week, Creaticity—the Yerwada, Pune-based home category specialty mall—brought yet another international brand to India—Index Living Mall (ILM). The first store under the exclusive franchise agreement with the Thailand-based furniture and furnishings major is based at the mall premises and commands the entire left wing on the ground floor of the main mall building.
The 32,000 sq. ft. store will open to the public at the end of this month and will stock 6,000 stock-keeping units (SKUs). Founded by Pisit Patamasatyasonthi in 2002 as a small business manufacturing just two types of chairs, ILM has grown into Thailand's largest furniture brand, operating over 32 big box retail stores across the country and selling about 12,000 SKUs. The brand is also present in six other countries (Vietnam, Cambodia, Laos, Myanmar, The Maldives and Nepal) with 14 stores trading with a further 2 stores opening before the end of this year. The company manufactures its own products and has 10 sub-brands, each catering to a different customer profile and price range.
The collaboration is the culmination of almost a decade-long courtship by Creaticity CEO Mahesh M and is based on several shared synergies between the two organisations, the CEO shared during the store's soft launch.
In an exclusive interaction with IMAGES Retail Mahesh M, along with Gerard McGurk speaks about the collaboration, India strategy and more...
ILM claims to be number one in Thailand. Is it in terms of size, revenue or number of stores?
Denne historien er fra December 2024-utgaven av Images Retail.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra December 2024-utgaven av Images Retail.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Building the Midmanagement is Critical in a Scaling Organisation
Nirav Jagad, Chief People Officer of Sugar Cosmetics speaks about ensuring the right! opportunities for the right talent in a complex omnichannel organisation that is on a fast track to growth
Uppercase Upping the Ante
Travel gear brand Uppercase is upgrading the standard of luggage in India through innovative approach and prodcuts and sustainable practices
The Strategy is to Go City by City and Saturate Each
Gerard McGurk, Head of Retail and Commercial Operations at Index Living Mall and Mahesh M, CEO, Creaticity speak about Thailand's numero uno furniture brand's strengths, its India entry and strategy
Design and Experience Differentiate Indriya from Competitors
Sandeep Kohli, CEO of Aditya Birla Jewellery’s Indriya about the brand’s strengths, strategies and aspirations
At Good Glamm, AI Chatbots Have Slashed Workload by 70-80%
Deep Ganatra, Chief Product & Technology Officer (CPTO), The Good Glamm Group sheds light on the role of technology in the beauty and wellness industry and its impact on personalisation
How Blinkit, Swiggy Instamart, Zepto and Others are Redefining Shopping
A quick snapshot of India’s quick commerce landscape highlighting key players, challenges and opportunities
Electronics and Q-commerce: A Marriage of Convenience
Why more and more electronics and gadget brands are taking to q-commerce
5 ways D2C Brands Can Leverage the Power of Technology
The direct-to-consumer (D2C) market in India is at an exciting juncture, with brands redefining how they operate, innovate, and engage with consumers. But what does the future look like for these brands as they adopt technology?
The Business of Offering Immersive Experiences
Shopping centers are using immersive experiences to attract more shoppers and boost business
5 ways D2C Brands Can Maintain the Growth Momentum
D2C brands should embrace a customer-first mindset, leverage technology, and know when to expand offline to keep the growth momentum going
