The bridge-to-luxury brand – known for its strict clean-cut design codes and aesthetic – continues to work towards creating a luxurious shopping environment, allowing the quality of product and design to take centerstage…
French bridge-to-luxury, lifestyle brand, Lacoste, popular for its polo T-shirts is steadily working its India expansion plans. With premium retail developments coming up at an even pace in India, on an average, Lacoste opens six to eight new stores every year. The brand even launched its highly anticipated online store, www.lacoste.in the year 2016.
Lacoste – known for its strict clean-cut design codes and aesthetic –continues to work towards creating a luxurious shopping environment, allowing the quality of product and design to take centerstage.
The brand currently has 48 PoS in India, including its website, and is present in 18 cities in the country with its physical stores. Most of its stores are company-owned, but franchise stores have started contributing to a decent percentage of sales in recent times.
In an exclusive interview with IMAGES Retail Bureau, Rajesh Jain, MD & CEO, Sports and Leisure Apparel Ltd. (Lacoste Licensee in India) talks about the brand journey in India, the importance of in-store experiences, Lacoste’s India Omnichannel strategy and the challenges of the fashion retail industry as a whole.
Excerpts from the chat…
Tell us about any in-store innovative experiences that Lacoste has introduced for its customers?
Denne historien er fra March 2018-utgaven av Images Retail.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra March 2018-utgaven av Images Retail.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Our Malls Should Reflect the Customer of Today
Twenty four years old Sanya Runwal, Director - Retail, Runwal, speaks about the guiding principles behind the group's retail transformation, future developments and her vision for brand Runwal as the next generation leader
D2C Brands Flag Bearers of India's Growing Digital Economy
Bypassing the intermediaries and traditional distribution channels, and leveraging digital platforms and cutting-edge technologies to service consumers directly, D2C brands have emerged as a disruptive force on the Indian retail landscape
From Sleeplessness to Success
The dream journey of The Sleep Company from being a D2C startup founded to help Indians sleep better to crossing 100 stores and ₹500 crore ARR under five years to become one of the fastest growing D2C-first brands
REDEFINING FASHION RETAIL WITH EXPANSION, DIGITAL INNOVATION, AND SUSTAINABLE GROWTH
CnM Chunmun, a name synonymous with fashion and lifestyle retail in North India, is embarking on an exciting new chapter in its impressive 40-year journey.
Retail Sector Records Strongest Hi Leasing in 5 years: CBRE
Leasing in Bengaluru, Chennai, and Delhi-NCR accounted for 59% share during Jan-June 2024.
Lulu Mall Bengaluru Welcomes 5 New Brands
Lulu Mall, Bengaluru, operated by the multinational developer Lulu Group, has expanded its portfolio by welcoming five new retail brands, the company wrote on social media.
Gujarat gets its First IMAX at Palladium Ahmedabad
Mumbai-based PVR Cinemas opened a new theatre at Palladium Ahmedabad, a social media post by a company official.
Budget 2024-2025: What's in it for Retail?
An overview of all the retail ecosystem-related measures in the Budget 2024-2025 revealed by Finance Minister Nirmala Sitharaman in her 7th budget speech.
Identity As a Service (IDAAS) Simplified
An explainer on Identity and Access Management-As-A-Service (IDaaS) in the context of retail.
6 Ways in Which D2C Brands are Redefining Physical Stores
From quirky fixtures to restageable elements, D2C brands do it differently when they open brick-and-mortar stores
