The bridge-to-luxury brand – known for its strict clean-cut design codes and aesthetic – continues to work towards creating a luxurious shopping environment, allowing the quality of product and design to take centerstage…
French bridge-to-luxury, lifestyle brand, Lacoste, popular for its polo T-shirts is steadily working its India expansion plans. With premium retail developments coming up at an even pace in India, on an average, Lacoste opens six to eight new stores every year. The brand even launched its highly anticipated online store, www.lacoste.in the year 2016.
Lacoste – known for its strict clean-cut design codes and aesthetic –continues to work towards creating a luxurious shopping environment, allowing the quality of product and design to take centerstage.
The brand currently has 48 PoS in India, including its website, and is present in 18 cities in the country with its physical stores. Most of its stores are company-owned, but franchise stores have started contributing to a decent percentage of sales in recent times.
In an exclusive interview with IMAGES Retail Bureau, Rajesh Jain, MD & CEO, Sports and Leisure Apparel Ltd. (Lacoste Licensee in India) talks about the brand journey in India, the importance of in-store experiences, Lacoste’s India Omnichannel strategy and the challenges of the fashion retail industry as a whole.
Excerpts from the chat…
Tell us about any in-store innovative experiences that Lacoste has introduced for its customers?
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