Last Fiscal Year Marked India As The Fastest Growing Market For Celio

Celio*, a leading menswear brand, works towards bringing in contemporary fashion at amazing prices, thus not only appealing to the conventional style seekers but also progressive consumers.

- Surabhi Khosla

Celio*, a leading menswear brand, was founded by Maurice Grosman and his wife in 1985 in France. Interestingly, Celio* began as a women’s ready-to wear boutique, CLEO 3000. Grosman soon realised that the menswear segment was a more lucrative business in Paris and changed his target audience, rechristening the brand, Celio*.

His sons, Marc and Laurent Grosman, joined their father in the business and thus began the era of expansion. A second store came up in Paris in 1981, and a third followed quickly. Today, the retail-driven company has more than 500 stores in France, including its headquarters, and 1,140 stores in more than 50 other countries.

Celio* offers a complete wardrobe of effortless fashion for today’s active and urban men through four fashion lines – essentials, casual, denim and smart – including shoes and accessories.

It works towards bringing in contemporary fashion at amazing prices, thus not only appealing to the conventional style seekers but also progressive consumers. And it’s not just great designs that are responsible for the brand’s growth in India. Over the years, Celio* has also innovated in several diverse aspects directed at building a better business as well as creating a more socially accountable organisation – all of which up its appeal for the Indian consumer.

“Celio* has grown consistently over the last nine years, with the last fiscal year marking India as the brand’s fastest growing market. The brand stands for high-quality fashion merchandise offered at very sharp price points, making it an attractive proposition for today’s discerning male consumer. This has also helped us garner a huge fan base from conventional style seekers while also appealing to the progressive consumers,” says Satyen P Momaya, CEO, Celio* Future Fashion Pvt. Ltd. India.

Expansion & Engagement