With plethora of options in premium and international brands across a bouquet of more than 135 stores and 8 large sized anchors spread across four floors, Lodha Xperia Mall at Palava is becoming the new destination for shopaholics in and around Mumbai.
Describing the successful and good journey of the mall, Brijesh Pandey, Associate Vice president- Retail, Lodha Xperia Mall explains “It has been quite a smooth ride since we opened our doors to the general public. It does help a lot when you have a ready catchment base which Palava as a city provides with over 29,000 families, already a part of it. The potential is immense and thankfully, we have been able to cash-in on it. The number of well-known international brands partnering with us is a testimony to the fact that Xperia is continuously growing in stature and repute. Our aim is to build on this so that we continue to be a success for ourselves and all our partners. We started our journey differently in comparison to any other mall by launching the mall with a Cinema in August 2016 and three food court operators to achieve an occupancy level of 78 percent within a year of operations and by the end of July 2018 we have achieved 96 percent occupancy. We aspire to reach 98 percent by October end. Food & beverages, Cinema and Entertainment are our core performing categories and respective retailers claim to be in the top ve performing stores across the region.”
Impact of Technology
Apart from the Free Wi-Fi that Xperia offers to the consumers, technological tools such as app-based F&B Menu/ pre-ordering and delivery for captive catchment of Palava residents and occupants of the commercial tower, navigational tool for wayfinding, Google Park assist and store locator are the major technological advancement, currently functioning in the mall.
“In addition, we have an integrated communication system, BMS, 911 emergency management system integrated with Palava and benefit of a dial tone intercom services to each retailer-resident of Palava,” adds Pandey.
Unique Store Formats
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Denne historien er fra September 2018-utgaven av Images Retail.
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