The apparel brand focuses on providing customers with a superior product design, quality and fit along with a well-categorised website experience with quality customer experience…
As per a BCGFacebook study, the online fashion market in India is poised to reach $14 billion by 2020, with the women shopper share increasing from 39 percent to 48 percent. The modern women’s western wear is set to increase its share to 18 percent from 14 percent of the total online fashion market.
One brand which is looking to capitalise on this growing share is Ombré Lane. Founded in July 2017, Ombré Lane is an upcoming versatile fashion brand, with an objective to create beautiful and comfortable workwear for modern working class Indian women.
In an exclusive interaction with IMAGES Retail Bureau, Shweta Sharma, CoFounder, Ombré Lane, talks about the business proposition and future aspects of the newly launched brand.
Idea Behind the Brand
The business ideation came from a personal pain-point of not being able to find fashionable and quality work clothes for the Indian women. Emphasising on the importance of the women’s apparel as one of the fastest growing segments of the market, we decided to use the premium quality fabrics to form the workwear for working-class women, fitting into their daily requirements of meetings, conferences and countless social engagements.
Early Difficulties & Challenges
The biggest challenge was to create the right fit for the working class. Unfortunately, most of the choices available today are not made keeping the Indian body types in mind. We did months of research on body types for the Indian women, especially on measurements and fabric, before finalising our designs and the right fit.
Denne historien er fra March 2018-utgaven av Images Retail.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra March 2018-utgaven av Images Retail.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Retail Sector Records Strongest Hi Leasing in 5 years: CBRE
Leasing in Bengaluru, Chennai, and Delhi-NCR accounted for 59% share during Jan-June 2024.
Lulu Mall Bengaluru Welcomes 5 New Brands
Lulu Mall, Bengaluru, operated by the multinational developer Lulu Group, has expanded its portfolio by welcoming five new retail brands, the company wrote on social media.
Gujarat gets its First IMAX at Palladium Ahmedabad
Mumbai-based PVR Cinemas opened a new theatre at Palladium Ahmedabad, a social media post by a company official.
Budget 2024-2025: What's in it for Retail?
An overview of all the retail ecosystem-related measures in the Budget 2024-2025 revealed by Finance Minister Nirmala Sitharaman in her 7th budget speech.
Identity As a Service (IDAAS) Simplified
An explainer on Identity and Access Management-As-A-Service (IDaaS) in the context of retail.
6 Ways in Which D2C Brands are Redefining Physical Stores
From quirky fixtures to restageable elements, D2C brands do it differently when they open brick-and-mortar stores
What Innovation Means for Different Leaders
A look at how representatives of different retail categories define innovation and how they approach and implement it in their businesses.
Elevating Experience Through Omnichannel Retail Strategies
Here's how retailers are blending online and offline to offer seamless and personalised customer experience.
How to Improve Customer Engagement with Generative AI
Ways in which retail businesses can embrace generative AI to create hyper-personalised, seamless conversations to secure a lasting competitive edge in the marketplace.
'Customers Do Not See Shoppers Stop.com as Just Another e-commerce Site'
Sreekanth Chetlur, Chief e-commerce Officer, Shoppers Stop speaks about the three-decadeold physical-first department store chain's e-commerce journey, goals and strategies