Plan To Take Sachin Tendulkar's 'True Blue' Global
Images Retail|April 2018

Arvind is scaling up brands like Aeropostale, Ed Hardy, Gant and Nautica and has also entered the footwear segment in a big way with the introduction of US Polo footwear, Flying Machine footwear, and Aero footwear...

Charu Lamba
Plan To Take Sachin Tendulkar's 'True Blue' Global

India’s leading textile to retail conglomerate, Arvind Lifestyle Brands Limited, is looking to scale brands which come under Arvind’s portfolio this financial year.

Elaborating on the same, J Suresh, MD and CEO, Arvind Lifestyle Brands, told IMAGES Retail Bureau on the sidelines of India Fashion Forum 2018, “Since we have a lot of brands that we would like to scale up, we are not really looking at introducing any new brands in India for the time being. However, if there is a good opportunity in terms of bringing in new brands, we will definitely be open to it.”

He further stated, “We are scaling up brands like Aeropostale, Ed Hardy, Gant and Nautica. Apart from this we have also entered the footwear segment in a big way. We have introduced US Polo footwear, Flying Machine footwear, Aero footwear. So, this is going to be a big area of expansion for us. Then we are also going to promote cricket legend Sachin Tendulkar’s brand True Blue.”

True Blue caters to men aged between 28 and 40 years, in the price range of ₹1,200-3,500, with the cost of premium evening wear going up to ₹8,000. Once the business is established in India, Arvind also has plans to go global with the brand.

“We are looking at True Blue as one huge opportunity to take to the international market as it is an India-inspired global brand.

We however, first need to establish it in India before thinking of taking it abroad. It is too early to share the details, yet our intentions are to do that,” he said.

Expansion Plans for GAP

Just like Aeropostale, Ed Hardy, Gant and Nautica, Arvind Lifestyle Brands has big plans for GAP India, which is launching 17 shop-in-shops through multi-brand retailers.

Denne historien er fra April 2018-utgaven av Images Retail.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra April 2018-utgaven av Images Retail.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA IMAGES RETAILSe alt
McDonald's The Maharaja Mac Of Transit Retail
Images Retail

McDonald's The Maharaja Mac Of Transit Retail

While McDonald’s serves as a great example of successfully Indianising a global brand, it is also an insightful case study in strategically making transit retail work

time-read
9 mins  |
October 2024
Founders, Market are Key for D2C Investors
Images Retail

Founders, Market are Key for D2C Investors

Investors and brands across the retail landscape are the crucial factors considered when raising funds

time-read
3 mins  |
October 2024
Powering Consumption Growth India's Home and Household Market Report
Images Retail

Powering Consumption Growth India's Home and Household Market Report

The report from Deloitte India projects that India’s home and household market is witnessing strong demand, particularly in tier 2 and tier 3 cities that are emerging as growth hubs

time-read
5 mins  |
October 2024
Tech Infra Readiness Among Top Challenges in GenAI implementation
Images Retail

Tech Infra Readiness Among Top Challenges in GenAI implementation

Tech infrastructure readiness is one of the top three challenges organisations in the technology, media, and telecom (TMT) sector face when implementing Generative AI (GenAI) solutions, a report stated.

time-read
1 min  |
October 2024
Amazon India Introduces AI Chatbot Rufus Ahead of Festive Sale event
Images Retail

Amazon India Introduces AI Chatbot Rufus Ahead of Festive Sale event

E -commerce major Amazon India launched a new generative AIpowered conversational shopping assistant, Rufus, ahead of the start of its festive sale event.

time-read
1 min  |
October 2024
'Fusion of Art and Commerce Helps Virtuous Retail Create Culturally Rich Shopping Environments'
Images Retail

'Fusion of Art and Commerce Helps Virtuous Retail Create Culturally Rich Shopping Environments'

Sumi Gupta, board member of VR South Asia, who spearheads all things art and culture at the group, talks about the unique approach of curating art festivals in retail spaces to foster a deep community connection and drive commerce

time-read
5 mins  |
October 2024
Jumboking's Travel Retail Journey
Images Retail

Jumboking's Travel Retail Journey

About 95% of Jumboking's outlets are positioned at busy transit hubs benefiting from the high foot traffic these places enjoy

time-read
1 min  |
October 2024
What's Driving the Success of Electronics on Q-commerce
Images Retail

What's Driving the Success of Electronics on Q-commerce

Electronics are among the hottest selling items on q-commerce. Here's what's driving the trend and why the collaboration is a win-win for all stakeholders

time-read
4 mins  |
October 2024
Measuring the Influencer Effect
Images Retail

Measuring the Influencer Effect

Influencer marketing has become a core part of every brand's marketing. But does it really benefit brands?

time-read
3 mins  |
October 2024
Mid-range Smartphone Users Lead in Premium Product Engagement
Images Retail

Mid-range Smartphone Users Lead in Premium Product Engagement

The study, conducted by Bobble AI’s Market Intelligence division, delves into the online shopping behaviour of smartphone users

time-read
3 mins  |
October 2024