Why Building Omnichannel Capabilities are Crucial for Retail Businesses

In the wake of pandemic, as digitalisation accelerates and consumer buying habits constantly evolve, the need for a sound Omnichannel strategy seems more important now than ever before…

With the onset of the pandemic, consumers neededa contactless way to shop. Today, they are hopping across multiple channels, while shopping brands and retailers are compelled to ensure that they offer a consistent experience across all touchpoints. The pandemic has accelerated the need for an Omnichannel marketing strategy across all brands and retail businesses as buying habits are now constantly evolving in the wake of the need for sanitization and the importance of no touch.

In an attempt to get a 360 degree view of how to build Omnichannel capabilities, India’s first Digital Transformation Strategy Summit, PHYGITS LIVE conducted a session title, Building Omnichannel Capabilities, on January 12, 2020. The session was powered by OMUNI (Arvind Internet). It was moderated by Mukul Bafana - CEO - Omuni.

The panelists included:

Himanshu Chakrawarti – CEO, Unlimited

Namrata Chotrani – CEO, Khadims

Ranjan Sharma – CIO, Head of SCM, Captive E-commerce Business and QA, Bestseller

Omuni, powered by Arvind Internet is India’s leading Omnichannel retail enablement platform built by retail practitioners and industry insiders who understand the complexities of Omnichannel retail transformations, both technological and operational.

What Omnichannel Means For Brands & Retailers

Although Omnichannel has been a buzzword of modern retail for quite some time now, it still has the ambivalence of being open to many interpretations, stemming out of respective business requirements.