No matter where you live in the world, you or someone you know has likely participated in the sharing economy as either a provider or a user by sharing rides, homes, or workspaces, or by participating in community initiatives such as Gujarat’s ‘give and take’ or Peru’s ‘chain of favors’, a payit-forward system. While such community initiatives are a part of the sharing economy, the dominant business model is that of peer independent contractors providing services to consumers. However, the notion of sharing itself is nothing new. After all, from an early age, we learn that sharing is a virtue, or that ‘sharing is caring’, or that we had to share out of necessity due to resource scarcity. Irrespective of its underpinnings, many of us grew up accustomed to sharing possessions with family, friends, neighbours, and other community members. The modern-day sharing economy has taken sharing to another level. By connecting those with idle resources to those seeking access to such goods, new digital platforms have significantly impacted consumption and employment patterns while expanding circles of sharing to include strangers. In many cases, these platforms have monetised sharing to the point that these transactions are akin to product-service systems, thereby bringing an ethos of ‘pseudo-sharing’, which Russell Belk in his The Anthropologist article ‘Sharing versus pseudo-sharing in Web 2.0’ characterises as ‘commodity exchanges wrapped in the vocabulary of sharing’.
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Denne historien er fra February 2020-utgaven av Indian Management.
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Trust is a must
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Listen To Your Customers
A good customer experience management strategy will not just help retain existing customers but also attract new ones.
The hand that feeds
Providing free meals to employees is an effective way to increase engagement and boost productivity.
Survival secrets
Thrive at the workplace with these simple adaptations.
Plan backwards
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For a sweet deal
Negotiation is a discovery process for both sides; better interactions will lead all parties to what they want.
Humanise. Optimise. Digitise
Engaging employees in critical to the survival of an organisation, since the future of business is (still) people.
Beyond the call of duty
A servant leadership model can serve the purpose best when dealing with a distributed workforce.
Workplace courage
Leaders need to build courage in order to enhance their self-reliance and contribution to the team.
Focused on reality
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