Planning and putting in place an irresistible company culture will go a long way towards attracting talent.
The answer is ‘not the enterprise with the flashiest ‘stuff’, but the one that produces the kind of satisfaction you cannot see’. It is a place where you can feel an appreciation for the unique ‘gifts’ people bring to the table, where a shared, positive spirit circumvents challenges. It is a place that attracts winners.
On the other hand, free lunch and cushy furniture—no substitute for real culture—draw opportunists, not champions. To reach those who will fight for your customers and your business, you must provide the ‘proven intangibles’ to attract them. If the best workers are to spend the majority of their waking moments in your environment, do things that will empower, enrich, and fulfill them at the most basic, human level.
We do not leave our humanity at the office door in the mornings. As we do our jobs and interact with coworkers, we still have personal needs—not just food and a roof over our desks, but emotional desires that, when met, keep us wanting to do what we do. In the book Drive: The Surprising Truth About What Motivates Us, researcher Daniel Pink reveals three needs that underlie the impulse to keep going and doing our best. They are:
- The liberty to make our own choices
- The chance to get better at an activity
- Inclusion in a cause greater than routine tasks
Denne historien er fra August 2019-utgaven av Indian Management.
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Denne historien er fra August 2019-utgaven av Indian Management.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Trust is a must
Trust a belief in the abilities, integrity, values, and character of any organisation is one of the most important management principles.
Listen To Your Customers
A good customer experience management strategy will not just help retain existing customers but also attract new ones.
The hand that feeds
Providing free meals to employees is an effective way to increase engagement and boost productivity.
Survival secrets
Thrive at the workplace with these simple adaptations.
Plan backwards
Pioneer in the venture capital and private equity fields and co-founder of four transformational private equity firms, Bryan C Cressey opines that we have been taught backwards in many important ways, people can work an entire career without seeing these roadblocks to their achievements, and if you recognise and bust these five myths, you will become far more successful.
For a sweet deal
Negotiation is a discovery process for both sides; better interactions will lead all parties to what they want.
Humanise. Optimise. Digitise
Engaging employees in critical to the survival of an organisation, since the future of business is (still) people.
Beyond the call of duty
A servant leadership model can serve the purpose best when dealing with a distributed workforce.
Workplace courage
Leaders need to build courage in order to enhance their self-reliance and contribution to the team.
Focused on reality
Are you a sales manager or a true sales leader? The difference, David Mattson, CEO, Sandler® and author, Scaling Sales Success: 16 Key Principles For Sales Leaders, maintains, comes down to whether you can see beyond five classic myths that we often tell ourselves about selling.
