The current situation has demanded new thinking by strategists across the globe, and businesses have responded by not just relying on traditional acumen and instead devising unique strategies with respect to business structure, processes, and communication.
COVID-19—coupled with the lockdown— has unfolded new challenges for marketers too, in terms of demand, logistics, consumer confidence, revenue, and so on. They have risen to the occasion by implementing strategies catering to the context as well as emerging consumer needs; these have invariably incorporated elements of the marketing mix, such as product, place, and promotion.
These tools are undoubtedly part of usual business strategy, but the way marketers have tailored them to convert the crisis into an opportunity has made all the difference. And this approach has led to a win-win situation for both marketers and customers.
Product launch
Denne historien er fra August 2020-utgaven av Indian Management.
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Denne historien er fra August 2020-utgaven av Indian Management.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Trust is a must
Trust a belief in the abilities, integrity, values, and character of any organisation is one of the most important management principles.
Listen To Your Customers
A good customer experience management strategy will not just help retain existing customers but also attract new ones.
The hand that feeds
Providing free meals to employees is an effective way to increase engagement and boost productivity.
Survival secrets
Thrive at the workplace with these simple adaptations.
Plan backwards
Pioneer in the venture capital and private equity fields and co-founder of four transformational private equity firms, Bryan C Cressey opines that we have been taught backwards in many important ways, people can work an entire career without seeing these roadblocks to their achievements, and if you recognise and bust these five myths, you will become far more successful.
For a sweet deal
Negotiation is a discovery process for both sides; better interactions will lead all parties to what they want.
Humanise. Optimise. Digitise
Engaging employees in critical to the survival of an organisation, since the future of business is (still) people.
Beyond the call of duty
A servant leadership model can serve the purpose best when dealing with a distributed workforce.
Workplace courage
Leaders need to build courage in order to enhance their self-reliance and contribution to the team.
Focused on reality
Are you a sales manager or a true sales leader? The difference, David Mattson, CEO, Sandler® and author, Scaling Sales Success: 16 Key Principles For Sales Leaders, maintains, comes down to whether you can see beyond five classic myths that we often tell ourselves about selling.