16 Cities Glittered In A Fashion Pyre Blazed By Bodycare Int.

Screams, whistles and loud clapping echoed in the plush podiums of the state-of-the-art hotels as Indias leading intimate brand made its grand debut straight from the glass buildings to the streets of cities.

With flashes of the fad, felicity of flamboyant feasts and tête-à-tête talk of the cohorts, BodyCare International Ltd. painted 16 cities across the nation with the hues of fashion. With the latest disruption of the lingerie brands fighting to fend off digital upstarts, the home-grown intimate emporium makes new strides to fortify its reign over the vast land of rich populace. The hunch was to shore up the retails to serve as the mirage of the brand among the heap of dust deluging the market. In its quest to cut the chase and hoist its crown high in the sky, Bodycare International joins the bandwagon of nurturing ‘proximate bonding’ with its retailing outlets through an exclusive spree of retailers meet organized in all the far-flung junctions of the country. This rendezvous of the brand with its retailer was a one of its kind event, considering the fact that this was the first time ever in their history that the intimate giant made a quantum leap to swim through the market gleaning the buzz flaming the sales and spinning the wheels of innovation.