EUROVET RUNS INTERFILIERE AND MODE CITY, TWO OF EUROPE’S PREMIERE TRADE EVENTS FOR THE INTIMATE FASHION SECTOR. WHILE INTERFILIERE PROVIDES VISITORS ACCESS TO A VAST AND VARIED RANGE OF MATERIALS USED IN THE MAKING OF INTIMATE WEAR, MODE CITY FEATURES FINISHED PRODUCTS, TRENDS, CONFERENCES AND MORE. INNER SECRETS EXCHANGED NOTES WITH MS. TAYA DE REYNIÈS, EUROVET LINGERIE DIVISION DIRECTOR, TO BRING YOU THIS Q&A. EXCERPTS:
Q: Considering Interfiliere Paris is the oldest and largest trade event for the global intimate apparel industry, what new elements have been added to the forthcoming July 2018 edition? And what is the thought process behind these moves?
Sustainability is a key point for Interfilière, not only for this July session, but we will go even deeper in this direction. As textile and clothing industry are the third most polluting industry behind oil and paper, as mass media and orgainzations regularly alert consumers on these issues, and as these subjects are particularly relevant for lingerie, swimwear and active wear products, as the body is directly in contact with these clothing items, we need to be a facilitator to the supply chain with these hot topics which are redesigning the future of our industry. It is essential for the brands to deeply rethink the way they produce lingerie, swimwear and active wear products using ecodesign. This will be possible by encouraging the use of more sustainable materials, which could also be more resistant, recyclable or biodegradable, without impacting other resources. Numerous fiber manufacturers already have realized the importance of these issues, and have dedicated their efforts to develop materials which address the environmental and social issues of the industry: like Esatman, Hyosung, Lenzing, Asahi…
The good news are that these solutions already exist at an industrial scale, or are already under development. And if they were not as performance driven as the conventional fibers a few years ago, the new generation of sustainable fibers have way more functionalities to feature.
This is why this year, Interfililère in partnership with the French Knitwear and Lingerie Federation has chosen to highlight these innovations, on the lingerie, swimwear and active wear markets.
Denne historien er fra June 2018-utgaven av Inner Secrets.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra June 2018-utgaven av Inner Secrets.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
ZM Enterprise
Success Lies Beyond The Risky Leaps!
Vatika Mega Mart
Royalty In Retail
Organic Lingerie
The Trump Card Of This Century
Make In India
A golden opportunity for intimate apparel industry stakeholder
Intimasia Kolkata 4.0
The city of joy, Kolkata, witnessed a historic spectacle on 7th, 8th and 9th of August 2019, at the colossal space of Netaji Indoor Stadium, as the fourth edition of Intimasia lit the grey sky pink with its pomp and fire.
Bihar
The Biggest Underdog Of India
The Top 10 Leading Intimate Apparel Stores Of Gwalior
AS HISTORY BREATHES IN THE TOMBS, FORTS AND CRAFTS OF GWALIOR, THE MODERN MIND PEEPS THROUGH ITS BAZAARS. FROM CITY MALLS TO GULLY SHOPS, GWALIOR HAS IT ALL. TEASING THE BUYERS WITH ITS LIGHT AND DELICATE COTTON AND SILK CHANDERI AND MAHESHWARI SARIS, ANTIQUE JEWELLERY, HANDMADE CARPETS, WALL HANGINGS, LACQUERWARE, AND ORNAMENTS, GWALIOR PROMISES TO BE A SHOPPER’S DELIGHT. THE INTIMATE WEAR MARKET IS ALSO OOZING IN THIS PART OF THE PLANET. WITH A NUMBER OF STORES, BIG AND SMALL, HOSTING A VARIETY OF COLLECTIONS IN TERMS OF RANGE, QUALITY AND CATEGORY, GWALIOR OFFERS AMPLE OF OPTIONS FOR ONE TO PICK THEIR PERFECT UNDERCOVER. IF YOU ARE PLANNING TO CHECK OUT SOME OF THE LINGERIE COLLECTIONS IN THE FORT CITY THEN YOU MUST NOT MISS THESE TOP 10 PLACES NOT ONLY FOR THEIR COVETOUS COLLECTIONS BUT ALSO TO GET A GLIMPSE OF THE UNIQUE WAYS IN WHICH THESE TRADERS ARE RULING THE BUSINESS.
Macho Hint Ropes Tiger Shroff As The New Brand Ambassador
MACHO, ONE OF THE LEADING BRANDS IN MEN’S INNERWEAR CATEGORY IN THE INDIAN MARKET LAUNCHED ITS SUB-BRAND MACHO HINT, ON 11TH SEPT 2018, AT MUMBAI. TO PROMOTE THE LAUNCH OF THIS NEW VENTURE, THE COMPANY RELEASED AN EYE-CATCHING TVC FEATURING TIGER SHROFF WITH A NEW TAGLINE ‘FASHION BADE ARAM SE’. THE YOUNG HEARTTHROB OF BUDDING INDIA IS NOW ROPED AS THE BRAND AMBASSADOR FOR MACHO HINT. THE DASHING PERSONALITY OF THE DANCING STAR APTLY RESONATES WITH THE IDEA OF ‘COMFORTABLE, FLEXIBLE AND STYLISH’ CLOTHING. THE BRAND’S MESSAGE TO OFFER A PERFECT MIX OF STYLE AND COMFORT FOR THE YOUTHFUL AND FASHIONABLE CONSUMER IS WELL RECEIVED BY ITS AUDIENCE.
The ‘Star' Distributor Of Surat
TRAVELLING THROUGH THE TIDES OF TIME, CLIMBING THE ROUGH CLIFF ONE STEP AT A TIME, SHAH NAVNITLAL NATVERLAL HR TRADERS EMERGED TO BE A BIG NAME IN THE INTIMATE WEAR CIRCUIT. ESTABLISHED WAY BACK IN THE 1960S IN THE LAND OF SURAT, HR TRADERS SWOOSHED TOWARDS AN ORGANIC GROWTH AT A FAST PACE. IN THIS MONTH’S EDITION, WE BRING YOU THE STORY PORTRAYING RAMNIK SHAH’S JOURNEY OF CEMENTING ITS FOUNDATION BRICK BY BRICK TO BUILDING AN EMPIRE FROM AN OBLIVION.
A Dynamic Edition Driven By Innovation And Inspiration!
The barons of the intimate and swimwear industries gathered under one roof as the 14th edition of Interfiliere Shanghai hosted the glorious global body fashion rendezvous on September 26th and 27th, 2018 in Sanghai.
