The ‘Star' Distributor Of Surat

TRAVELLING THROUGH THE TIDES OF TIME, CLIMBING THE ROUGH CLIFF ONE STEP AT A TIME, SHAH NAVNITLAL NATVERLAL HR TRADERS EMERGED TO BE A BIG NAME IN THE INTIMATE WEAR CIRCUIT. ESTABLISHED WAY BACK IN THE 1960S IN THE LAND OF SURAT, HR TRADERS SWOOSHED TOWARDS AN ORGANIC GROWTH AT A FAST PACE. IN THIS MONTH’S EDITION, WE BRING YOU THE STORY PORTRAYING RAMNIK SHAH’S JOURNEY OF CEMENTING ITS FOUNDATION BRICK BY BRICK TO BUILDING AN EMPIRE FROM AN OBLIVION.

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Born in the silk city of India, Ramnik Shah grew up to the success stories of the big shots and business tycoons emerging from the nook and crannies of his home city. Mesmerized by the eccentric air of inspiration, the young lad’s mind wandered along the lanes of success and triumphs. His affinity towards the apogee of entrepreneurship kindled with his intriguing interest in the hosiery marts.

Mr. Shah reminisces his initial days toiling to grasp the cardinals of business by managing the general store owned by his father. The meagre transactions in the store could not quench his thrust of knowledge for long, and he moved to Madras to acquire mastery in the art of selling. An untiring spirit braced with a never give up attitude helped him in grasping the marketing gimmicks to the core.

After four long years of tussle, Mr. Shah boarded the bus to head back home. He had an ephemeral stint in the diamond industry just to realize that his passion was in ruling the textiles and not slogging in diamonds. So, he twirled the wheels of his metier and laid the foundation of his own distribution company dealing in hosiery and inner wears.

With his in-depth knowledge in the distribution industry and prodigious business acumen blended with the unflinching dedication and hard work, his hosiery business took the course of a smooth start with everything fitting in place as planned. The business grew at a steady pace as he navigated like a pro against the humps and bumps on his way.