Kickstarts intimate wear fashion revolution in India.
MASSIVE BRAND PRESENCE
INTIMASIA brought together more than 70 brands along with almost 2000 retail giants, distributors, trade partners, manufacturers and potential investors. At the event, there was a mix of brands- established and budding, Indian and international. Brands such as US Polo Assn., Fruit of the Loom, FCUK, Hanes, Juliet, V Star, Blossom, Groversons, Bodycare Creations, LUX & many other leading brands were at the event. The collective market share of all the brands present was well over INR 2500 crores which only iterated how lucrative the industry is on a whole. The acquisition of the international brands like Fruit of the Loom and FCUK by Rupa and Co. speaks for the fact that the intimate apparel industry in India is expanding and diversifying. INTIMASIA sparked many such partnerships in the 3 days and was a huge success. The event also showcased the works of some of the best fashion stylists, designers, models and bloggers in the country.
INTIMATE WEAR AND KERALA
Being the most brand-conscious state of India, Kerala provided the best atmosphere for executing this mammoth endeavor. It witnessed the presence of thousands from the smaller towns of Kasaragod,
Kottayam, Ernakulam, Calicut and others for gaining a detailed insight into the unique trend of Kerala’s intimate wear fashion and its market. Kerala has the country's highest literary rate at 94% and boasts an average per capita income of INR 1,96,842. This gives it the power to have a whopping average daily sale of INR 53,143 per counter for intimate wear products.
INTIMASIA hence gave a golden opportunity for all the pan-Indian brands to explore the great market in the state. Also, the World Bank ranked Kerala second among all the Indian states in the Investment Climate Index.
WOMEN LEAD THE CHARGE
Denne historien er fra April 2018-utgaven av Inner Secrets.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Denne historien er fra April 2018-utgaven av Inner Secrets.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
ZM Enterprise
Success Lies Beyond The Risky Leaps!
Vatika Mega Mart
Royalty In Retail
Organic Lingerie
The Trump Card Of This Century
Make In India
A golden opportunity for intimate apparel industry stakeholder
Intimasia Kolkata 4.0
The city of joy, Kolkata, witnessed a historic spectacle on 7th, 8th and 9th of August 2019, at the colossal space of Netaji Indoor Stadium, as the fourth edition of Intimasia lit the grey sky pink with its pomp and fire.
Bihar
The Biggest Underdog Of India
The Top 10 Leading Intimate Apparel Stores Of Gwalior
AS HISTORY BREATHES IN THE TOMBS, FORTS AND CRAFTS OF GWALIOR, THE MODERN MIND PEEPS THROUGH ITS BAZAARS. FROM CITY MALLS TO GULLY SHOPS, GWALIOR HAS IT ALL. TEASING THE BUYERS WITH ITS LIGHT AND DELICATE COTTON AND SILK CHANDERI AND MAHESHWARI SARIS, ANTIQUE JEWELLERY, HANDMADE CARPETS, WALL HANGINGS, LACQUERWARE, AND ORNAMENTS, GWALIOR PROMISES TO BE A SHOPPER’S DELIGHT. THE INTIMATE WEAR MARKET IS ALSO OOZING IN THIS PART OF THE PLANET. WITH A NUMBER OF STORES, BIG AND SMALL, HOSTING A VARIETY OF COLLECTIONS IN TERMS OF RANGE, QUALITY AND CATEGORY, GWALIOR OFFERS AMPLE OF OPTIONS FOR ONE TO PICK THEIR PERFECT UNDERCOVER. IF YOU ARE PLANNING TO CHECK OUT SOME OF THE LINGERIE COLLECTIONS IN THE FORT CITY THEN YOU MUST NOT MISS THESE TOP 10 PLACES NOT ONLY FOR THEIR COVETOUS COLLECTIONS BUT ALSO TO GET A GLIMPSE OF THE UNIQUE WAYS IN WHICH THESE TRADERS ARE RULING THE BUSINESS.
Macho Hint Ropes Tiger Shroff As The New Brand Ambassador
MACHO, ONE OF THE LEADING BRANDS IN MEN’S INNERWEAR CATEGORY IN THE INDIAN MARKET LAUNCHED ITS SUB-BRAND MACHO HINT, ON 11TH SEPT 2018, AT MUMBAI. TO PROMOTE THE LAUNCH OF THIS NEW VENTURE, THE COMPANY RELEASED AN EYE-CATCHING TVC FEATURING TIGER SHROFF WITH A NEW TAGLINE ‘FASHION BADE ARAM SE’. THE YOUNG HEARTTHROB OF BUDDING INDIA IS NOW ROPED AS THE BRAND AMBASSADOR FOR MACHO HINT. THE DASHING PERSONALITY OF THE DANCING STAR APTLY RESONATES WITH THE IDEA OF ‘COMFORTABLE, FLEXIBLE AND STYLISH’ CLOTHING. THE BRAND’S MESSAGE TO OFFER A PERFECT MIX OF STYLE AND COMFORT FOR THE YOUTHFUL AND FASHIONABLE CONSUMER IS WELL RECEIVED BY ITS AUDIENCE.
The ‘Star' Distributor Of Surat
TRAVELLING THROUGH THE TIDES OF TIME, CLIMBING THE ROUGH CLIFF ONE STEP AT A TIME, SHAH NAVNITLAL NATVERLAL HR TRADERS EMERGED TO BE A BIG NAME IN THE INTIMATE WEAR CIRCUIT. ESTABLISHED WAY BACK IN THE 1960S IN THE LAND OF SURAT, HR TRADERS SWOOSHED TOWARDS AN ORGANIC GROWTH AT A FAST PACE. IN THIS MONTH’S EDITION, WE BRING YOU THE STORY PORTRAYING RAMNIK SHAH’S JOURNEY OF CEMENTING ITS FOUNDATION BRICK BY BRICK TO BUILDING AN EMPIRE FROM AN OBLIVION.
A Dynamic Edition Driven By Innovation And Inspiration!
The barons of the intimate and swimwear industries gathered under one roof as the 14th edition of Interfiliere Shanghai hosted the glorious global body fashion rendezvous on September 26th and 27th, 2018 in Sanghai.
