THE BURGEONING INNER WEAR MARKETS OF TAMIL NADU IS GOOD NEWS FOR THE ENTIRE VALUE CHAIN. YES BUSINESS IS THERE TO BE GOT, BUT IS THE SUPPLY SIDE READY TO MEET THIS GROWING DEMAND? PRODUCT AVAILABILITY AND DISTRIBUTION IS CRITICAL TO ENSURE THAT BRANDS AND RETAILERS ARE ABLE TO TAKE MAXIMUM ADVANTAGE OF THE EMERGING OPPORTUNITIES.
Inner Secrets spoke with Mr. Vikash Rathi of Rathi & Rathi, a prominent distributor of intimate apparel based in Chennai, to get a handle on the current market scenario, potential for growth, consumer trends, and demand-supply issues.
When Mr. Ashok Rathi, a doyen in the intimate wear industry, started his distribution business, it was from a 200 square feet warehouse, with a clutch of products, a capital investment of Rs. 50,000 and a measly profit margin of 3 percent, which was considered average at that time. 40 years on, Rathi & Rathi rides on an impeccable reputation in the industry which has been built on strong business ethics and sheer hard work.
The intimate wear has come a long way over the years, riding the crest of ever increasing consumer demand.
“This evolution has been gradual but steady and marked by regular structural changes at critical stages that have brought this segment into the organized fold,” recalls Mr. Ashok Rathi, adding “We haven’t reached the summit yet, which keeps this segment an interesting one to be in, in terms of business.”
Vikash Rathi, armed with a Business Management Degree in Marketing, joined his father’s business 12 years back. At that time it became imperative that Rathi & Rathi needed augment and streamline its operations in order to keep pace with market growth and to achieve its own turnover objectives. Retail infrastructure in Chennai was modernizing and growing at a fast clip to meet increasing consumer demand. All this meant that the company to deploy technology to make the business process-driven and cost-competitive. Both these objectives have been successfully met. “It has been challenging but highly rewarding,” avers Vikash.
Denne historien er fra June 2018-utgaven av Inner Secrets.
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Denne historien er fra June 2018-utgaven av Inner Secrets.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
ZM Enterprise
Success Lies Beyond The Risky Leaps!
Vatika Mega Mart
Royalty In Retail
Organic Lingerie
The Trump Card Of This Century
Make In India
A golden opportunity for intimate apparel industry stakeholder
Intimasia Kolkata 4.0
The city of joy, Kolkata, witnessed a historic spectacle on 7th, 8th and 9th of August 2019, at the colossal space of Netaji Indoor Stadium, as the fourth edition of Intimasia lit the grey sky pink with its pomp and fire.
Bihar
The Biggest Underdog Of India
The Top 10 Leading Intimate Apparel Stores Of Gwalior
AS HISTORY BREATHES IN THE TOMBS, FORTS AND CRAFTS OF GWALIOR, THE MODERN MIND PEEPS THROUGH ITS BAZAARS. FROM CITY MALLS TO GULLY SHOPS, GWALIOR HAS IT ALL. TEASING THE BUYERS WITH ITS LIGHT AND DELICATE COTTON AND SILK CHANDERI AND MAHESHWARI SARIS, ANTIQUE JEWELLERY, HANDMADE CARPETS, WALL HANGINGS, LACQUERWARE, AND ORNAMENTS, GWALIOR PROMISES TO BE A SHOPPER’S DELIGHT. THE INTIMATE WEAR MARKET IS ALSO OOZING IN THIS PART OF THE PLANET. WITH A NUMBER OF STORES, BIG AND SMALL, HOSTING A VARIETY OF COLLECTIONS IN TERMS OF RANGE, QUALITY AND CATEGORY, GWALIOR OFFERS AMPLE OF OPTIONS FOR ONE TO PICK THEIR PERFECT UNDERCOVER. IF YOU ARE PLANNING TO CHECK OUT SOME OF THE LINGERIE COLLECTIONS IN THE FORT CITY THEN YOU MUST NOT MISS THESE TOP 10 PLACES NOT ONLY FOR THEIR COVETOUS COLLECTIONS BUT ALSO TO GET A GLIMPSE OF THE UNIQUE WAYS IN WHICH THESE TRADERS ARE RULING THE BUSINESS.
Macho Hint Ropes Tiger Shroff As The New Brand Ambassador
MACHO, ONE OF THE LEADING BRANDS IN MEN’S INNERWEAR CATEGORY IN THE INDIAN MARKET LAUNCHED ITS SUB-BRAND MACHO HINT, ON 11TH SEPT 2018, AT MUMBAI. TO PROMOTE THE LAUNCH OF THIS NEW VENTURE, THE COMPANY RELEASED AN EYE-CATCHING TVC FEATURING TIGER SHROFF WITH A NEW TAGLINE ‘FASHION BADE ARAM SE’. THE YOUNG HEARTTHROB OF BUDDING INDIA IS NOW ROPED AS THE BRAND AMBASSADOR FOR MACHO HINT. THE DASHING PERSONALITY OF THE DANCING STAR APTLY RESONATES WITH THE IDEA OF ‘COMFORTABLE, FLEXIBLE AND STYLISH’ CLOTHING. THE BRAND’S MESSAGE TO OFFER A PERFECT MIX OF STYLE AND COMFORT FOR THE YOUTHFUL AND FASHIONABLE CONSUMER IS WELL RECEIVED BY ITS AUDIENCE.
The ‘Star' Distributor Of Surat
TRAVELLING THROUGH THE TIDES OF TIME, CLIMBING THE ROUGH CLIFF ONE STEP AT A TIME, SHAH NAVNITLAL NATVERLAL HR TRADERS EMERGED TO BE A BIG NAME IN THE INTIMATE WEAR CIRCUIT. ESTABLISHED WAY BACK IN THE 1960S IN THE LAND OF SURAT, HR TRADERS SWOOSHED TOWARDS AN ORGANIC GROWTH AT A FAST PACE. IN THIS MONTH’S EDITION, WE BRING YOU THE STORY PORTRAYING RAMNIK SHAH’S JOURNEY OF CEMENTING ITS FOUNDATION BRICK BY BRICK TO BUILDING AN EMPIRE FROM AN OBLIVION.
A Dynamic Edition Driven By Innovation And Inspiration!
The barons of the intimate and swimwear industries gathered under one roof as the 14th edition of Interfiliere Shanghai hosted the glorious global body fashion rendezvous on September 26th and 27th, 2018 in Sanghai.
