The pleasure of quality nightwear.
Time is the most deceitful partner of one’s life. Stuck in the comfort of few pennies at the month end, we keep postponing our dreams believing the abundance of time we have while it keeps slipping away with each second passing by.
It’s already the fourth month of the year and as promised brandbuzz is back with a new unconventional story of a brand. This story belongs to the life of Mr. Karsen Ahir, a well-known fabric Sleepwear Brand Owner in the city named Mumbai. It’s a story of taking big risks to get bigger gains. While many focus on losing small, Mr. Ahir had a vision of making it big.
REMINISCING THE DAWN OF AN EMPIRE
One fine day in the year 2001, as I was engrossed in the lively hues of soft and satin fabric the thoughts of taking the business to the next level engulfed my mind. The idea that came as a passing thought soon turned into an obsession. Whilst there were many voices that prompted me to play it safe, it was my heart that was not ready to give up the dream without even trying.
Pondering much upon the idea, I started the groundwork to set up a night-wear manufacturing brand called ‘Sukanya’ with a capital investment of five lakhs. The name ‘Sukanya’ resonated my perception of glorifying the essence of feminity with the luxury and comfort of beautiful clothing even when no one is looking.
Having detailed knowledge about the fabrics used in night-wear and considering my love for creating pretty things, I expected it to be a smooth transition for my business. But venturing into unknown territories always comes with unprecedented surprises.
THE SETBACKS
Denne historien er fra April 2018-utgaven av Inner Secrets.
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Denne historien er fra April 2018-utgaven av Inner Secrets.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
ZM Enterprise
Success Lies Beyond The Risky Leaps!
Make In India
A golden opportunity for intimate apparel industry stakeholder
Bihar
The Biggest Underdog Of India
The Top 10 Leading Intimate Apparel Stores Of Gwalior
AS HISTORY BREATHES IN THE TOMBS, FORTS AND CRAFTS OF GWALIOR, THE MODERN MIND PEEPS THROUGH ITS BAZAARS. FROM CITY MALLS TO GULLY SHOPS, GWALIOR HAS IT ALL. TEASING THE BUYERS WITH ITS LIGHT AND DELICATE COTTON AND SILK CHANDERI AND MAHESHWARI SARIS, ANTIQUE JEWELLERY, HANDMADE CARPETS, WALL HANGINGS, LACQUERWARE, AND ORNAMENTS, GWALIOR PROMISES TO BE A SHOPPER’S DELIGHT. THE INTIMATE WEAR MARKET IS ALSO OOZING IN THIS PART OF THE PLANET. WITH A NUMBER OF STORES, BIG AND SMALL, HOSTING A VARIETY OF COLLECTIONS IN TERMS OF RANGE, QUALITY AND CATEGORY, GWALIOR OFFERS AMPLE OF OPTIONS FOR ONE TO PICK THEIR PERFECT UNDERCOVER. IF YOU ARE PLANNING TO CHECK OUT SOME OF THE LINGERIE COLLECTIONS IN THE FORT CITY THEN YOU MUST NOT MISS THESE TOP 10 PLACES NOT ONLY FOR THEIR COVETOUS COLLECTIONS BUT ALSO TO GET A GLIMPSE OF THE UNIQUE WAYS IN WHICH THESE TRADERS ARE RULING THE BUSINESS.
Tamil Nadu Intimate Wear Market - Poised For Exponential Growth
THE INTIMATE WEAR SEGMENT IN CONSERVATIVE AND TRADITIONAL TAMIL NADU IS SEEING A SILENT REVOLUTION AS DEMAND FOR FASHION, STYLES AND COLOURS IS MAKING INROADS NOT ONLY IN THE URBAN CENTRES, BUT IN TIER 2 AND 3 CITIES AS WELL. BOTH BRANDS AND RETAILERS ARE GEARING UP TO CORNER A SLICE OF THIS HUGE PIE. INNER SECRETS SPOKE TO A CROSSSECTION OF INDUSTRY PROFESSIONALS TO GAUGE THE TRENDS AND GROWTH PROSPECTS IN THIS EXCITING FASHION SEGMENT. A REPORT…
New Team Elected To Wholesale Hosiery Traders Association (Chandigarh)
RECENTLY HELD ELECTIONS TO THE WHOLESALE HOSIERY TRADERS ASSOCIATION (CHANDIGARH) USHERED IN A NEW TEAM FOR A TWO-YEAR TERM.
'Interfiliere & Mode City Will Provide New Direction'
EUROVET RUNS INTERFILIERE AND MODE CITY, TWO OF EUROPE’S PREMIERE TRADE EVENTS FOR THE INTIMATE FASHION SECTOR. WHILE INTERFILIERE PROVIDES VISITORS ACCESS TO A VAST AND VARIED RANGE OF MATERIALS USED IN THE MAKING OF INTIMATE WEAR, MODE CITY FEATURES FINISHED PRODUCTS, TRENDS, CONFERENCES AND MORE. INNER SECRETS EXCHANGED NOTES WITH MS. TAYA DE REYNIÈS, EUROVET LINGERIE DIVISION DIRECTOR, TO BRING YOU THIS Q&A. EXCERPTS:
Rathi & Rathi - Gearing Up To Meet Burgeoning Demand For Intimate Wear
THE BURGEONING INNER WEAR MARKETS OF TAMIL NADU IS GOOD NEWS FOR THE ENTIRE VALUE CHAIN. YES BUSINESS IS THERE TO BE GOT, BUT IS THE SUPPLY SIDE READY TO MEET THIS GROWING DEMAND? PRODUCT AVAILABILITY AND DISTRIBUTION IS CRITICAL TO ENSURE THAT BRANDS AND RETAILERS ARE ABLE TO TAKE MAXIMUM ADVANTAGE OF THE EMERGING OPPORTUNITIES.
Sleepwear: A Material That Matters!
Among The Many Things That We Require To Lead A Comfortable Life, There Are Certain Things Which Are Not Just Necessary But Mandatory. Top In That List Is What We Wear. Right From The Pre Historic Era, Humans Have Been Exploring Ways And Means Of Covering Themselves With Something Or The Other. Times Changed And A Blessing Called Cloth Came Into Being. Certain Transitions Happened And Then Came A Realization That Comfort Is Required In Wearing These Clothes Especially When You Want To Hit The Bed And Have A Good Night’S Sleep. In Today’S Time, Having A Peaceful And Comfortable Sleep Has Become The Need Of The Hour Given The Hectic Lifestyle And The Need To Handle Pressures Of Life. It Is Here That The Sleepwear Segment Took Its Rapid Steps To Ensure The Objective Is Met. Inner Secrets Has Gone Through Some Extensive Research And Groundwork To Bring You An Insight On A Material That Is Often Not In Discussion But Something That Matters To Each And Everyone.
Ganpati Enterprises: The Lingerie Distribution King Of Rajasthan
When a LIC agent (who was having a side business of micro-financing) decided to venture into a new zone and took a daring step to start lingerie distribution business in Jaipur, Rajasthan, Ganapati Enterprises was born. Such is the unique story of Arun Dubey and his distribution business which was set up in 2003 in Mansarovar area of Jaipur.
