From the time it hit New Delhi’s fashion circuit two years ago, Agashe is slowly turning out to be fashionistas’ latest shopping haven in the capital. In conversation with MARWAR, founder Sheena Agarwaal talks about making her multi-designer store a platform for both budding and established designers while offering a fresh assortment of contemporary wear that is attuned to the city’s fashion tastes.
YOU KNOW YOU HAVE A GREAT BUSINESS idea when you have a concept that works, and more importantly, when it solves a problem that's there or you have encountered personally. This is true in the case of New Delhi-based entrepreneur Sheena Agarwaal, who is the founder of multi-designer store ‘Agashe’.
The beginning
It all began when Agarwaal was prepping for the biggest event of her life—her wedding. At that time, she discovered, somewhat surprisingly, that there were no bridal ensembles to suit her palette as a young bride in New Delhi, the fashion capital of the nation. Agarwaal says, “When I was shopping for my trousseau, I failed to find styles which were to my liking in New Delhi. So I found myself shopping a whole lot more in Mumbai and Kolkata.” This obvious gap in New Delhi’s fashion universe prompted her to consider creating a space which would stock apparel from not only established names but also upcoming designers with stellar design sensibilities. And that is how Agarwaal’s brainchild, Agashe was born in March 2016, the name ‘Agashe’ being a mix of the first three letters of her surname and name.
Experience is the key to success
Denne historien er fra July - August 2018-utgaven av MARWAR India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra July - August 2018-utgaven av MARWAR India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
HAUTE HOROLOGY
Luxury timepieces from around the world
Yas, Please!
Abu Dhabi's Yas Island is the family-friendly wonderland you never knew you needed! With a mix of amusement parks, mouth-watering eats and non-stop fun, it is the perfect spot to kick off the New Year too.
Brides in Time
No wedding in India is truly complete without an investment in jewellery. From heirloom pieces that tell stories of the past to modern designs symbolising new beginnings, jewellery holds a sacred place in Indian weddings.
padhaaro saa
With wedding season in full swing, we decided to delve into the art and intricacies of invitation design. To get an insider's view, we turned to some of the leading names in the field: Itchha Talreja, founder of Itchha Talreja Designs, Sanjana Chatlani, founder of The Bombay Lettering Company, and Puneet Gupta, designer and creative director of Puneet Gupta Invitations.
Band, Baajaa, Budget
MARWAR India spoke to three industry insidersDevanshi Patel, Founder of Shreem Events, Neha Shroff, Partner at Momente Weddings, and Anjali Tolani, Assistant Vice President - Weddings at Tamarind Global-to get an insight on what truly goes into planning a Marwari wedding that's nothing short of #GOALS.
RARE Collectibles
Highlights of dart events & ExMBILS
How Smriti Rajgarhia Makes Serendipity Shine
Director of the Serendipity Arts Foundation and the Serendipity Arts Festival, Smriti Rajgarhia, is trained as an architect with a Masters in Design. She began her career in the arts more than two decades ago by working with a private archive in New Delhi. While creating a museum space, her interest expanded into bringing art to the public and contextualising it through education and awareness. Smriti has also curated exhibitions on subjects that reflect the history and relevance of archives.
Multifaceted LITTERATEUR
In conversation with MARWAR India, acclaimed writer, author, poet and communications consultant Supriya Newar talks about her multifaceted career, her books and passions.
REDEFINING MUMBAI'S SKYLINE
When it comes to family legacies, following in footsteps of those who came before is often the norm - but not for this father-daughter duo. Meet Ashish and Amrita Deora.
HOBBY STORE HAULS to Hermis Bags
Meet Kanika Ranka Adani, the founder of The Studio Project, a Fine Arts graduate from The Art Institute of Chicago, who discovered her love for art in the delightful mess of her childhood. Now, she is on a colourful quest to redefine the realm of wearable art.
