WHEN BALA SARDA JOINED his 80-year-old family tea export business, he was appalled to see how teas passed through multiple middlemen and it took nearly 8-10 months for a pack of tea to reach the consumer, by which time its prime freshness and flavour were lost.
Having been tasting teas under his father’s supervision for years, Sarda was introduced to different tea varieties even before he started his company, Vahdam Teas, and this not only piqued his interest in tea but also helped to tremendously understand the product side of the trade.
The business of tea
A crucial problem faced by Indian tea growers is that even though India produces some of the finest teas in the world, the absence of home-grown brands often forces the tea industry to be dependent on bulk tea exports to foreign brands. Such brands do not hesitate to shift to poor-quality teas from other tea growing regions and countries, in order to compete on price points and earn higher profit margins, as soon as farmers in India increase their prices. Sarda launched Vahdam Teas in 2015 to solve these problems and bring to the world the amazing teas that India has to offer.
Denne historien er fra January - February 2020-utgaven av MARWAR India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Denne historien er fra January - February 2020-utgaven av MARWAR India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
A WARRIOR on Many Fronts
From becoming the first woman from the Marwari community to join the Indian Army to emerging as the pioneer woman paratrooper from the the Indian Army Dental Corps, Dr. Captain Reeta Rajkishor Biyani also known as Ritu Biyani, has had a journey of courage and resilience.
IN THE EYE OF THE TIGER
Seasoned adventurers embark on a safari through Ranthambore National Park, a prestigious UNESCO World Heritage Site. Here, ancient 400-year-old banyan trees and the grand Ranthambore Fort serve as a picturesque backdrop for encounters with the park's iconic inhabitant: The Majestic Tiger.
Where Royalty Resis
Gatore Ki Chhatriyaan-the ornate, domeshaped cenotaphs in Jaipur-never stop fascinating the discerning traveller.
Where Love Begins
Mothers are a beacon of love, strength and wisdom. They are our biggest role models. And special occasions are a chance to reflect on the unending love and sacrifices made by our mothers. As an ode to Mother's Day that falls in May, we get a cross-section of celebrities from the design industry to share their thoughts on their mothers.
Postcards from Rajasthan
With fashion labels capturing the captivating beauty of traditional weaves, we explore the portrayal of the exquisite Rajasthani Banjaran rhapsody.
The Lawver Who Loves Cooking
In her book Bapu’s Curries: Culinary Journey of a Father, Shreeparna Khaitan takes us through the culinary journey of her father Umesh Khaitan and his passion for cooking. Flip through the pages for an excerpt from the book and authentic recipes straight from a Marwari household.
Hold, Sip & Enjoy Your Cuppa
A tete-a-tete with Mishthi Aggarwal, Founder-CEO, 93 Degrees Coffee Roasters, the fourth generation of the Bikanervala legacy, and the only woman specialty coffee roaster in India.
50 YEARS OF SPREADING Happiness
With the business conglomerate Emami marking its golden jubilee in 2024, MARWAR India explores its successful journey that started back in 1974 in the humble lanes of Burra Bazaar in Kolkata. The only business group in India run by two partner families unrelated by blood, the brand is rooted yet global in its appeal. Over to Aditya Agarwal and Manish Goenka, Promoter-Directors, Emami Group, on celebrating five decades in the industry.
A Powerhouse from The East
Cosmic Birla Group is a tale of vision, entrepreneurship, and commitment to excellence.
The Rolex Renaissance
To mark the International Women's Day, a shout out to women watch aficionados to embark on a journey of alluring Rolex wristwatches and consider adding some of them, at least, to your existing collection.
