Efficient Tracking and Transparent Pricing Are Needs of the Hour
OUTDOOR ASIA|December 2016

BFSI bands have had a visible presence on the Indian OOH landscape, not just on the traditional formats but also on more innovative media like Metro wrap, train wrap and so on. Veetika Deoras, Vice President, Brand Marketing and Corporate Communications, TATA Capital talks shares her thoughts on how OOH as a key advertising vehicle.

Satarupa Chakraborty
Efficient Tracking and Transparent Pricing Are Needs of the Hour

Where do you see OOH in your brand’s scheme of things?

There are two ways to view OOH. One, as part of a bigger, 360 degree media plan, which can also be used as a reminder medium. And the other, as a medium to establish constant presence in critical areas. From the second perspective, we need to have constant visibility in high footfall areas but at the same time we would have to change the creatives every few weeks. We believe that repetitiveness will make a creative a blind spot, so we would have to refresh the creatives in regular intervals.

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Denne historien er fra December 2016-utgaven av OUTDOOR ASIA.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

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