CATEGORIES

‘Airport advertising works well for our brand'

Charu Malhotra Bhatia, Head of Marketing at Somany Ceramics Ltd talks about the brand’s outlook on airport advertising and other aspects of OOH, in an interview to Bhawana Anand.

‘OOH is the soul of advertising'

Rakesh Sharma, Dy General Manager - Marketing, Bank of Baroda talks about the banking major’s approach to OOH advertising in an interview to Pray Jani.

'DOOH is giving more brands access to the media'

Jian Tsin Hor, Managing Director, Rapport Malaysia talks about the changing contours of Malaysia’s OOH industry, in an interview to Rajiv Raghunath.

Making audience data talk

Moving Walls is taking steps to provide clients with advanced location intelligence and powerful audience targeting capabilities

Goa OOH - At the threshold of a makeover

Even as the industry has had to tackle the menace of unauthorised business, multiplicity of OOH norms and jurisdictions, there are visible signs of positive change with forward looking administrators wanting to usher in digital OOH media and regulate the business expeditiously

'Consolidation is key to sustained OOH growth'

Major constituents of the Malaysian OOH industry have embarked on a transformational journey to achieve accelerated business growth

‘Infra Development, DOOH Will Drive Biz Growth'

Amardeep Singh, Director, Ronak Advertising shares his perspectives on the OOH growth opportunities in the Thane and Navi Mumbai markets

‘If Our Concessionaires Win, Then We Win'

As the largest Metro network in the country, Delhi Metro Rail Corporation (DMRC) has many firsts to its credit. The Metro network clocks ad revenues in the range of Rs 150 crore per annum and is bullish on increasing the ad revenues through station cobranding and other innovative means. A K Garg, Director (Operations), DMRC talks about the advertising aspects. Edited excerpts:

Widescale Awareness Is Central To Green Printing Adoption

Smarth Bansal, DGM, Colorjet shares his thoughts on the factors that will drive wider adoption of green OOH printing solutions in the Indian markets

Simply Creative

Diwali Creative Places

It's Dooh Time, Everywhere

The Video Everywhere Summit 2019 organised by the Digital Place-based Advertising Association (DPAA) at the Sheraton Times Square, New York on October 15 featured in-depth discussions on the key factors influencing the growth of DOOH media worldwide. Key takeaways from the deliberations are captured below:

Getting The Most Out Of Cricket

Jaaguar Media Solutions offers cricket ground branding opportunities that have been maximised by top brands like Kurl-On

A Big Price To Pay For Policy Stalemate

Bengaluru OOH media operators were hopeful that the much awaited revised bylaws on outdoor advertising will be introduced before the onset of the festive season, but their expectations have been belied

‘OOH An Organic Choice In Our Media Planning'

Sagar Kochhar, Chief Marketing Officer, Rebel Foods highlights the tangible outcomes from OOH advertising, and the media preferences of the brand

‘Interactive Technologies Can Bring Alive Ooh Essence'

Thapas Joseph, President of Fountainhead Digital MKTG talks about the myriad OOH opportunities that will come by with the use of extended technologies. Edited excerpts.

ZEE Talkies Makes A Spectacular Ganesh ‘sthapana'

The innovation was done in association with Alakh Advertising & Publicity

Posterscope – In The Ooh Driver's Seat

The specialist agency is credited with taking major initiatives to bring technology into OOH business in India, which has also contributed to the organisation’s accelerated growth year-on-year

Ford Unveils Unique Ganesha Installation Made Of Spare Parts

The brand unveiled the Ganesha installation at Oberoi Mall in Goregaon, Mumbai to impress upon the audience of Ford’s adherence to quality standards and easy accessibility to its services

Federal Bank Goes Outdoor Asking 'Why Settle For Less?'

The bank opted for train branding and an innovative on-ground activity as part of its integrated campaign

OAC 2017: Glimpses Of Transformational Change Of India OOH

The 13th edition of the Outdoor Advertising Convention, organised in Mumbai during July 28-29, 2017, trained particular attention on how digital OOH and associated technologies will bring about the transformational change of Indian OOH industry, paving the way for OOH business to gain a larger share of the overall ad pie.

vivo travels with chennai metro commuters

having made its mark on the mumbai metro, mobile handset brand vivo rolls out an impactful ooh campaign on chennai metro rail ltd’s elevated stretch. jcdecaux has the exclusive advertising rights for the cmrl trains.

To Wrap or Not to Wrap

The civic body’s decision to curb wall wraps in Delhi has thrown up a few imponderables for the industry.

Snapdeal Unboxes The Festivities In A Big Way

The high impact Snapdeal campaigns, executed by MOMS, hit the streets of major cities like Mumbai, Chennai, Gurgaon, and Noida, apart from taking vantage positions inside Delhi and Mumbai airports

Jaycee Ads Crafts Vodafone'S Mega Stadium Gallery Branding

The branding, planned and executed by Jaycee Ads, spans a massive 77,000 sq. ft of stadium gallery space of Chandrasekharan Nair Stadium.

VIVO Does A Hat-trick With Dmrc Okhla NSIC Station Branding

After Mumbai and Gurugram, VIVO creates a big brand presence in Delhi with expansive Metro station branding.

Adidas Turns The Spotlight On ‘Predator'

The multi-city campaign featured a unique 3D innovation -- planned and executed by Posterscope -- targeted at the football players and fans across all age groups.

us advertising: taking a big leap into the future

after serving some of the biggest corporate clients and having executed key government campaigns over the years, ooh firm us advertising is gearing up for a major makeover this year. the firm has adopted a whole new corporate approach and is shortly moving to a bigger facility on rohtak road in delhi with a revamped brand identity and a bigger team. outdoor asia chats with amit kapoor, director, us advertising agency pvt ltd, on how the company plans to merge seamlessly with the evolving face of the industry. edited excerpts:

innovation & technology: ooh game-changers

the overall outlook for the advertising industry is very positive. on the demand side, certain categories like mobile wallets, handsets, telecom 4g will provide the growth and on the supply side the growth will be driven by internet, radio and cinema.

OOH Is The Most Multifaceted Medium

As predicted by many media reports last year and this year, telecom has been instrumental in spearheading the growth and fate of OOH advertising in India. If a few mobile phone brands have used OOH as the most creative and effective medium, we can’t skip the name of Gionee. From using LED battery bars to denote the long battery life of the phone to showcasing the effectiveness of selfie lights – each positioning was tried, tested and succeeded on billboard space by this Chinese smartphone manufacturer. Outdoor Asia chats up with Nomit Joshi, Assistant General Manager – Marketing, Gionee India.

DOOH Gaining Ground Globally

Digital OOH media offers advertising brands a myriad new ways to engage with consumers.