After Mumbai and Gurugram, VIVO creates a big brand presence in Delhi with expansive Metro station branding.
Leading smartphone brand VIVO is pressing ahead with extensive, long-term branding of different Metro station branding. After marking a strong presence on the Rapid Metro and Mumbai Metro networks, the brand has created an iconic presence at the Delhi Metro’s Okhla NSIC station that falls on the Magenta Line connecting South Delhi and Noida. The station media rights are vested with Hindustan Publicity and Planet Advertising.
Elaborating on the OOH strategy of the mobile handset brand, Prince Gaur, Manager Marketing -- OOH, VIVO India, says, “When it comes to OOH advertising, the idea was to venture out with an innovative and exciting campaign rather than another run-of-the mill activity. The VIVO Okhla station is a live example of the same, where we are breaking the barrier of normal vanilla campaigns. Through Metro station branding, we have been able to put our innovative approach forward and get closer to our customers.”
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Denne historien er fra February 2018-utgaven av OUTDOOR ASIA.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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‘Airport advertising works well for our brand'
Charu Malhotra Bhatia, Head of Marketing at Somany Ceramics Ltd talks about the brand’s outlook on airport advertising and other aspects of OOH, in an interview to Bhawana Anand.
‘OOH is the soul of advertising'
Rakesh Sharma, Dy General Manager - Marketing, Bank of Baroda talks about the banking major’s approach to OOH advertising in an interview to Pray Jani.
'DOOH is giving more brands access to the media'
Jian Tsin Hor, Managing Director, Rapport Malaysia talks about the changing contours of Malaysia’s OOH industry, in an interview to Rajiv Raghunath.
Making audience data talk
Moving Walls is taking steps to provide clients with advanced location intelligence and powerful audience targeting capabilities
Goa OOH - At the threshold of a makeover
Even as the industry has had to tackle the menace of unauthorised business, multiplicity of OOH norms and jurisdictions, there are visible signs of positive change with forward looking administrators wanting to usher in digital OOH media and regulate the business expeditiously
'Consolidation is key to sustained OOH growth'
Major constituents of the Malaysian OOH industry have embarked on a transformational journey to achieve accelerated business growth
‘Infra Development, DOOH Will Drive Biz Growth'
Amardeep Singh, Director, Ronak Advertising shares his perspectives on the OOH growth opportunities in the Thane and Navi Mumbai markets
‘If Our Concessionaires Win, Then We Win'
As the largest Metro network in the country, Delhi Metro Rail Corporation (DMRC) has many firsts to its credit. The Metro network clocks ad revenues in the range of Rs 150 crore per annum and is bullish on increasing the ad revenues through station cobranding and other innovative means. A K Garg, Director (Operations), DMRC talks about the advertising aspects. Edited excerpts:
Widescale Awareness Is Central To Green Printing Adoption
Smarth Bansal, DGM, Colorjet shares his thoughts on the factors that will drive wider adoption of green OOH printing solutions in the Indian markets
Simply Creative
Diwali Creative Places
