CATEGORIES

Bank of Baroda banks on NRI audience

Orango Solutions created a domineering presence for the brand at the Chandigarh and Amritsar airports that see high movement of NRIs during this season.

We Have Floated Low-value Tenders and Received Triumphant Responses

Prem Sankar Jha, Additional Deputy Commissioner, Advertisement Department, South Delhi Municipal Corporation, spoke to Outdoor Asia on parameters that prompted them to ban wall wraps and the ways they are implementing them.

Efficient Tracking and Transparent Pricing Are Needs of the Hour

BFSI bands have had a visible presence on the Indian OOH landscape, not just on the traditional formats but also on more innovative media like Metro wrap, train wrap and so on. Veetika Deoras, Vice President, Brand Marketing and Corporate Communications, TATA Capital talks shares her thoughts on how OOH as a key advertising vehicle.

'OOH Advertising Is A $29 Billion Global Industry'

The findings come out of a study conducted by MAGNA Intelligence in partnership with IPG Mediabrands’ OOH specialist agency Rapport. The report, is based on an analysis of the global OOH industry and OOH advertising in 70 countries.

Embassy Group Showcases I-Day Celebrations Through 3D Projection

The Group undertook 3D building projection in Bengaluru to depict India’s march to Independence and progress 

'Live Life On Your Own Terms And Remains Special'

Actor, author & motivational speaker Anupam Kher addressing the convention on the theme of ‘How to carve your own niche in a competitive world’

'Rivalry Is Relevant'

Joy Bhattacharjya, Project Director, FIFA U-17 World Cup made a presentation on the theme of ‘Building Bridges: For OOH Business’

'Digital OOH Will Drive The Consumption Of This Platform'

Raman Kalra, Partner, Entertainment & Media Sector, PwC India addressed the Foundation Session on the theme of ‘How emerging media consumption patterns impact OOH’

'Amalgamation Of Digital And Traditional OOH Is The Future'

Naren Patel, CEO, Primesight, UK made his presentation on the subject of ‘How digital technologies, automation are driving OOH growth’

OAA 2017 Winners Awarded

26 different companies won the awards. Madison won 3 Golds, while DDB Mudra Group won 2 Golds. Overall, Madison OOH won 10 metals, while DDB Mudra Group won 6. Posterscope, Rapport Outdoor Advertising, Atin Promotions & Advertising, and Tribes Communication won 3 each.

Transport Advertising Steers Russian OOH Progress

Alexander Epin, Head & Co-Owner of TMG (Transit Media Group), Russia’s largest transit media operator, talks about the company’s outlook on transit media advertising in an interview to Rajiv Raghunath. Alexander, who is also Co-Chairman of the ACAR OOH Committee (Association of Communication Agencies of Russia), commands 25 years of experience in senior operational and ownership role in the transport advertising business. He holds a degree in nuclear physics from St-Petersburg State Polytechnic University. Excerpts of the interview:

Mall Media Demand Is On The Upswing 

South City Mall Kolkata, the most prominent mall in the city, which was shut for several months for renovation, recently celebrated the mall’s 10th anniversary. The mall offers a whole gamut of advertising formats that include 12 video walls, LED screens, six escalators panels with one giant LED wall, lift lobby media and backlit LED. International brands like Forever 21 and Sephora are leveraging the branding opportunities at the mall. Dip Biswas, DGM-Operations & Marketing, South City Projects (Kolkata) Limited shares his perspective on the OOH advertising opportunities in an interview with Ria Banerjee. Edited excerpts:

Vodafone Paints The Town Red During Uttarayan

Two Vodafone branded vans traversed the length and breadth of Ahmedabad and Surat with giant ‘manjha charkhas’ mounted on them. Vodafone customers were sent periodic SMS updates on the location of the van, where they could ‘Recharge their Manjha’ firkis while demonstrating their kite flying skills.

Rustomjee Creates A Whole Township Inside Mumbai Metro

The real estate brand has used floor graphics and other innovations inside Mumbai Metro rakes to depict the different amenities available at the Rustomjee Urbania Township.