TITBITS OF PUBLIC RELATION- FROM ITS STARTING TILL NEW NORMAL SITUATION

Public relation (PR) is the practice of managing the spread of information between an individual or an organization (such as a business entity, government agency, or a nonprofit organization) and the public.

- Anabil Bhattacharya

Prologue:

Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest. The aim of public relations is to inform the public, prospective customers, investors, partners, employees, and other stakeholders and ultimately persuade them to maintain a certain view about the organization, its leadership, products, or political decisions. Public relations professionals typically work for PR and marketing firms, businesses and companies, government, government agencies and public officials as PIOs and non-governmental organizations, and non-profit organizations. Jobs central to public relations include account coordinator, account executive, account supervisor, and media relations manager.

The defination, beginning & process of Public Relation:

Public relations specialists establish and maintain relationships with an organization's target audience, the media, and other opinion leaders. Common responsibilities include designing communications campaigns, writing news releases and other content for news, working with the press, arranging interviews for company spokespeople, writing speeches for company leaders, acting as an organization's spokesperson, preparing clients for press conferences, media interviews and speeches, writing website and social media content, managing company reputation (crisis management), managing internal communications, and marketing activities like brand awareness and event management. Success in the field of public relations requires a deep understanding of the interests and concerns of each of the client's many publics. The public relations professional must know how to effectively address those concerns using the most powerful tool of the public relations trade, which is publicity.