Warren Parry, Managing Director, Global ChangeTracking Lead, Accenture and the author of Big Change, Best Path talks about his patented change map, complexities of change processes, and applying change maps to manage change in organizations.
Warren Parry is the Managing Director, Global Change Tracking Lead at Accenture and the author of the book Big Change, Best Path. From his decades of research in the field of Change Management, Parry has developed a way to visualize where people are in their change journeys on the dynamic “Change Map”
In this interview, Parry talks about the myths of change management and the complexities of change management processes, identifying where people are on their change journeys, and the necessity of customizing one’s efforts when managing change.
Why did you venture out in the field of change management at a time when the word VUCA wasn’t even prevalent?
I ran leadership training programs all over Europe for a number of years, and it was at that moment I realized that there were two ways of building a consulting practice – either hire a lot of people and assign different projects to them or deliver intellectual property. And I chose the latter. I started Change Track Research, we registered 16 patents, developed a unique IP that nobody else had, and spent 25 percent of our turnover on research and development.
Tell us about the patented intellectual property
If one really wants to understand change, one needs to identify as many people as possible who are on those change journeys. That’s what we did. We asked questions from thousands of people, scoring change tracking questionnaire and collected data. Once we had the data, the challenge then was to visualize it. That is what we did in the patents — we developed a way to take large amounts of data about people on change journeys, and visualized them in a simple way, which we call the change map.
Tell us more about the change map. How does it work in a practical scenario?
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