Storytelling. Remember the breakthrough discovery of how storytelling helps establish an instant connection with customers? Gaining not just their attention, but their interest and in most cases their loyalty as well? The key purpose and outcome of beautiful storytelling –establishing an unbreakable connection or an unbreakable instant bond with consumers, that goes beyond features, products, services, price, and every such element associated with a business.
What was the role of that instant connection? It’s neuroscience! Several research reports have highlighted the impact of hormones like oxytocin and dopamine on human behavior. How certain external stimuli possess the power to trigger response from these hormones, which in turn suggests favorable behavioral responses.
Why did organizations shift from talking about their products to telling stories? For the very reason of striking an emotional connect and a recall, through external stimuli. Translating that school of thought in the context of the present day, isn’t it more crucial to ensure such a meaningful connect and loyalty with the workforce first, and then move on to sustaining such meaningful connects with customers in the long-term?
Denne historien er fra November 2020-utgaven av People Matters.
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Denne historien er fra November 2020-utgaven av People Matters.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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