Look Past Your Fears To Command A Greater Brand Share

Whether it is the unanticipated chaos from a pandemic or the predictable disruptions due to market conditions, the ability to quickly respond to these challenges and ensure an uninterrupted, unshakeable supply chain network by the sales teams is what sets a great brand apart from the rest.

- Paramdeep Singh Anand, CEO, FieldAssist

But even for trailblazer teams, there are questions that sometimes put them under stress. We put to rest some of the most frequently asked questions:

How can I ignite my market penetration?

In the past year, there are many instances where sales floundered because organizations couldn’t respond in time due to a lack of on-ground information across geographies. On the other hand, there were many companies that aggressively expanded their distribution, launched new products in the middle of a pandemic, and came out on top.

What did these firms do differently? How could they achieve market penetration but others couldn’t: From what I have observed, companies like these have one thing in common – extremely progressive CEOs and dynamic Sales heads who proactively harnessed the power of sales & supply chain automation to achieve sustainable growth.

Take the example of a leading spice brand from Delhi that wanted to expand its market penetration across India. Without technology support, it faced multiple on-ground challenges, however, with sales automation, the brand achieved in-depth, retail-level insights, and the mid-level manager got 24/7 visibility of sales reps' performance right from the grassroots level. Digitizing their sales and distribution helped them understand product level penetration, which consequently increased sales for a majority of their 150 SKUs.

When you have a constant stream of auto-updated, real-time information that you can access anytime, anywhere, expanding your reach and depth will become a breeze.