This is not a strategy that screams of greed and profit grabbing, but co-owner Louis Rautenbach doesn’t share the same risk-averse perspective as many of his industry colleagues, being a philosopher as much as a tourism professional.
“We want to introduce, or increase, a feeling of vulnerability for guests visiting us here,” he says. “Not in the sense of being exposed to danger in any way, but in that their experience here is about authenticity, honesty and gentleness in terms of how we interact with the environment and the animals here. And in many ways, having guests to whom these values are not important here is not our priority.”
Brave words, certainly in commercial terms. But inspiring ones, too – backed up by the sort of encounters that happen around the camp.
Denne historien er fra November 2019-utgaven av Skyways.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra November 2019-utgaven av Skyways.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Fit For Purpose
Changing legislation offers a range of opportunities in the health sector
Good For Grinches
Finally! A holiday season Scrooge himself can invest in
A Paradise In The Wilderness
Visitors find freedom at Treedom on the Garden Route
Do It For The Kids
Parenting styles play an important role in helping children develop through the pandemic and beyond
Trekking With Teens
Travelling with adolescents comes with a unique set of challenges
Know Your Mind
Our brain uses shortcuts to think quickly but, sometimes, these mental timesavers let us down. Dr Pragya Agarwal discusses the science of cognitive biases, and why it’s more important than ever to understand how they hold sway over our views
Infected With The Travel Bug Again
As tourism-related establishments up their game to ensure visitor health and safety, it’s possible to feel positive about travelling again
Star attraction
Greater Kruger lodge makes a spectacular first impression
Palala position
The effect of the past on the present is positively felt in a luxury Waterberg lodge
Can the spam!
Irrelevant advertising will almost certainly turn consumers against your product