Convenient Care
The CEO Magazine - ANZ|July 2021
CEO Rob De Luca says Zenitas Healthcare is making a tangible difference every single day by delivering quality care how, when and where its customers want it.
Julie Cooper
Convenient Care

Before signing on with Zenitas Healthcare in May 2019, CEO Rob De Luca had amassed more than 20 years’ experience in various roles ranging from financial services to wealth management, disability and health care. As CEO of the National Disability Insurance Agency, he led the national rollout of the NDIS – Australia’s largest reform since Medicare. During that time, he helped grow the scheme from 90,000 participants to 300,000. And before that, he was Managing Director at Bankwest, securing strategic plans, laying out the bank’s future and delivering what he calls “happy banking”.

Today, he’s largely doing the same thing, just to a new standard in a new industry. It’s what drew Rob to the position in the first place. “I saw the opportunity for Zenitas to deliver high-quality, person-centred outcomes while leveraging its national footprint of trusted healthcare professionals,” he shares. “Zenitas had a proposition that included a broad range of services across health, disability and aged care.”

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