Virtually The Best

Managing director and vice president Tim Mackinnon says ebay’s number one focus has always been to support Australian retailers grow their businesses online – and during Covid-19, that’s never been more important.

- Julie Cooper

Last year, Australians spent roughly A$27.5 billion shopping for goods online. That’s an increase of 24.4 per cent year on year. And it’s a number that’s only going to continue to explode, especially thanks to the impact of COVID-19.

For months, many were forced to stay home and socially isolate. Without the ability to leave the house to get everyday necessities from food to clothing and other nice-to-have items, shoppers turned to their computers or smartphones and high-speed internet connections to get their shopping haul – a habit that’s likely to stick around long after the pandemic is over.

This is great news for retailers who already have virtual storefronts as business can continue to boom. However, for those operating solely via bricks and mortar, the pandemic has been especially grim. It has forced them to make a decision; either close their doors or pivot and go online.

And eBay Australia’s Managing Director and Vice President Tim MacKinnon hopes they’ll choose the latter. “Our number one focus has always been to support Australian retailers and help them grow their businesses online,” he says. “With 11 million unique monthly visits, eBay provides instant reach and is the best option for businesses looking to get online for the first time or for those expanding their existing channels.”