Where Design Meets Function

While luxury, simplicity and style are the hallmarks of geberit’s bathroom solutions, for managing director simon wong, it’s also the space-saving benefits that connect with his clients.

- Lisa Schofield

With clean lines, innovative designs and streamlined elegance, Geberit’s sanitary systems reflect the company’s belief that there is luxury in simplicity. For Simon Wong, Managing Director of Geberit Group North and South East Asia, simplicity also means space. For this region, with its rapid growth in urbanisation and skyrocketing real estate prices, maximising space and creating backend efficiency has become an imperative. Swiss-listed company Geberit Group is a European market leader in sanitary technology and bathroom ceramics with a global footprint stretching over 50 countries with around 12,000 employees.

With the acquisition of Sanitec Group in 2015, Geberit was able to come out from behind the wall and use Sanitec’s design expertise to create a front-end bathroom solution that complemented its back-end technology.

With a background in Mechanical Engineering and Technical Management before joining Geberit in 2015, Simon knows a thing or two about the functionality of bathrooms. Although luxury and toilets are not something that normally go hand in hand, for Simon it all makes sense.

“Apartments are getting smaller. We focus on how we can keep all the storage behind the wall so we can focus on bathroom fittings and creating clean usable space in the front,” he explains.