Through Focusing on the Affordability, Availabilty and Accessibility of His Products, Padmasingh Isaac Isaac Has Overseen Huge Success for Aachi Group Both Nationally and Internationally.
Born into an agricultural family in Tamil Nadu’s Nazerath, Padmasingh Isaac Isaac had a tough childhood. His father passed away when he was just 12, and he was raised by his widowed mother. However, growing up, Padmasingh Isaac’s overwhelming sense was of his mother’s love and nurturing. His fondest childhood memories were of his mother’s cooking, which he remembers as an expression of her love.
Padmasingh Isaac was especially enchanted with the fragrance of his mother’s masala. Later in life, she shared the recipe of the spice mixes with his wife, as well as many others he had enjoyed as a child. Padmasingh Isaac then had an idea to make cooking easier for all women – to cut down on the time they spent cooking by selling his premixed spice blends, packed and ready to use. And thus began Aachi Group – a food manufacturing company that has become a household name in India, and has a presence across the world.
Right from the beginning, Aachi Group has focused on the quality and affordability of its products. As Founder, Chairman and Managing Director, Padmasingh Isaac emphasises that these are the two pillars of his company’s success. “Our motto is that our products should be affordable in price and accessible to all consumers.”
This motto has served the firm well. Padmasingh Isaac has already overseen Aachi Group’s expansion from a business operating in the Indian State of Tamil Nadu to a global company that operates in more than 60 countries. Growth for Aachi Group is now pegged at an estimated 30 per cent year-on-year.
Denne historien er fra December/January 2018-2019-utgaven av The CEO Magazine India.
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Denne historien er fra December/January 2018-2019-utgaven av The CEO Magazine India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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