This is a tale worthy of a movie script, so it seems more than apt that the start of the Balaji Wafers story can be traced back to a cinema in Rajkot in 1974, with three brothers trying to live up to their father’s wishes to start their own business with the INR20,000 (US$270) he had gifted them when drought forced him to sell the family’s farmland. Their first attempt in the fertiliser industry hardly made it off the ground. As they pondered their next move, the trio – Bhikhubhai, Kanubhai and Chandubhai Virani – picked up work in the local cinema. As they served food and drinks, the seed of a snack business was planted.
From its modest beginnings, Balaji Wafers has become one of India’s leading manufacturers and distributors of snack food, with a range of more than 50 products and more than 90 stock keeping units (SKUs), spearheaded by the potato wafer. The brothers have become poster boys for the rewards that dedication, patience and agility can deliver to startup businesses.
“The commitment to work and the drive to achieve excellence are the key motivators in how we operate our business,” says Co-Founder and Managing Director Chandubhai Virani. “This is what has helped us to become one of the top players in the wafers market. As has the creation of a healthy working environment, which has not only allowed our employees to grow, but also our suppliers, who are also very crucial to the success of the company.”
Denne historien er fra December/January 2021-utgaven av The CEO Magazine India.
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Denne historien er fra December/January 2021-utgaven av The CEO Magazine India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
In The Best Of Corporate Health
Under the leadership of chairman and managing director Dilip Surana, micro labs is showing no signs of slowing down in its quest to become one of the world’s leading generic pharmaceutical companies.
“OUR FOCUS IS ON OUR CUSTOMERS.”
BONFIGLIOLI TRANSMISSIONS COUNTRY MANAGER KENNADY V KAIPPALLY TALKS INNOVATION, CUSTOMER SATISFACTION AND THE POWER OF A STRONG BUSINESS CULTURE.
WE ALL TREAT EACH OTHER WITH RESPECT.“
WHEN COVID-19 STRUCK SOUTH ASIA, BD INDIA MANAGING DIRECTOR PAVAN MOCHERLA FOUND WAYS TO KEEP HIS ASSOCIATES SAFE WHILE CONTINUING TO PRODUCE THE TOOLS HEALTHCARE WORKERS NEED TO COMBAT THE VIRUS.
WE ARE ENJOYING A CONSTANT DEMAND FOR OUR PRODUCTS.
POTATO WAFERS AND OTHER SNACK FOODS HAVE PROVEN TO BE THE GOLDEN TICKET FOR CO-FOUNDER AND MANAGING DIRECTOR OF BALAJI WAFERS, CHANDUBHAI VIRANI.
Walking on water
RELIABLE ACCESS TO ELECTRICITY CAN UNLOCK OPPORTUNITIES FOR INDIA’S RURAL COMMUNITIES. AS CHAIRMAN AND MANAGING DIRECTOR OF NATIONAL HYDROELECTRIC POWER CORPORATION, ABHAY KUMAR SINGH IS DETERMINED TO DO AS MUCH AS HE CAN FOR THIS CAUSE IN THE NEXT TWO YEARS.
LEAN MACHINE
AS CEO, THOMSON JOSEPH HAS EQUIPPED TRÜTZSCHLER INDIA WITH THE TOOLS TO DO MORE WITH LESS. WHAT A TIMELY JOURNEY IT HAS PROVEN TO BE.
THE CUSTOMER IS KING.
AS EXECUTIVE DIRECTOR OF THE DISTILLERIES COMPANY OF SRI LANKA, ROYLE JANSZ UNDERSTANDS THAT THE RECIPE FOR SUCCESS IS A BLEND OF CONSISTENT QUALITY AND TREATING CUSTOMERS LIKE ROYALTY.
The WARTIME CEO
LEADERS MUST ADOPT THE MENTALITY OF BEING AT WAR IF THEY WANT TO SURVIVE THE NEXT 24 MONTHS, SAYS EXPERT LYNDALL SPOONER.
Challenges excite me.
WITH A FOCUS ON DIFFERENTIATION AND VALUE CREATION FOR ITS CUSTOMERS, ASHWANI SHARMA, PRESIDENT AND CEO OF ASEPTO, UFLEX GROUP’S ASEPTIC LIQUID PACKAGING ARM, SHARES HOW THE BRAND HAS TRANSFORMED THE ASEPTIC LIQUID PACKAGING INDUSTRY.
A MATERIAL WORLD
WITH 40 YEARS’ EXPERIENCE AT MATERIALS MANUFACTURER TORAY INDUSTRIES UNDER HIS BELT, CHIEF REPRESENTATIVE FOR INDIA SHIGEKAZU SUENAGA HAS LEARNED THAT FEW THINGS ARE MORE IMPORTANT TO A BUSINESS THAN INNOVATION, COMMUNICATION AND CONSISTENCY.
