For Volkswagen India President and Managing Director Andreas Lauermann, keeping the business localised is a major priority.
When Andreas Lauermann was appointed President and Managing Director of Volkswagen India, he saw an opportunity for the company to play a bigger role in the country’s automotive market. After starting out at Volkswagen’s headquarters in Wolfsburg, Germany, in 1997, Andreas became adept at interacting with different cultures. “I was not only working in Wolfsburg, I was also travelling all around the world,” he tells The CEO Magazine. “I was in Europe in the beginning, then South America, and then China. India was the next challenge.”
The car manufacturer set up its Indian subsidiary in 2007 and has been expanding its vehicle portfolio there ever since. “India is extremely important for the Volkswagen Group,” Andreas says. “It’s a growing market, therefore it is vital for us to know the price sensitivity and the customers’ needs. You cannot take some of the technologies available in Europe or China, bring them to India, and expect them to be automatically successful – it will not work. You have to find the right combination of features and the right design for the cars. This is the challenge we are facing with our new product portfolio.”
Denne historien er fra April/May 2018-utgaven av The CEO Magazine India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra April/May 2018-utgaven av The CEO Magazine India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
In The Best Of Corporate Health
Under the leadership of chairman and managing director Dilip Surana, micro labs is showing no signs of slowing down in its quest to become one of the world’s leading generic pharmaceutical companies.
“OUR FOCUS IS ON OUR CUSTOMERS.”
BONFIGLIOLI TRANSMISSIONS COUNTRY MANAGER KENNADY V KAIPPALLY TALKS INNOVATION, CUSTOMER SATISFACTION AND THE POWER OF A STRONG BUSINESS CULTURE.
WE ALL TREAT EACH OTHER WITH RESPECT.“
WHEN COVID-19 STRUCK SOUTH ASIA, BD INDIA MANAGING DIRECTOR PAVAN MOCHERLA FOUND WAYS TO KEEP HIS ASSOCIATES SAFE WHILE CONTINUING TO PRODUCE THE TOOLS HEALTHCARE WORKERS NEED TO COMBAT THE VIRUS.
WE ARE ENJOYING A CONSTANT DEMAND FOR OUR PRODUCTS.
POTATO WAFERS AND OTHER SNACK FOODS HAVE PROVEN TO BE THE GOLDEN TICKET FOR CO-FOUNDER AND MANAGING DIRECTOR OF BALAJI WAFERS, CHANDUBHAI VIRANI.
Walking on water
RELIABLE ACCESS TO ELECTRICITY CAN UNLOCK OPPORTUNITIES FOR INDIA’S RURAL COMMUNITIES. AS CHAIRMAN AND MANAGING DIRECTOR OF NATIONAL HYDROELECTRIC POWER CORPORATION, ABHAY KUMAR SINGH IS DETERMINED TO DO AS MUCH AS HE CAN FOR THIS CAUSE IN THE NEXT TWO YEARS.
LEAN MACHINE
AS CEO, THOMSON JOSEPH HAS EQUIPPED TRÜTZSCHLER INDIA WITH THE TOOLS TO DO MORE WITH LESS. WHAT A TIMELY JOURNEY IT HAS PROVEN TO BE.
THE CUSTOMER IS KING.
AS EXECUTIVE DIRECTOR OF THE DISTILLERIES COMPANY OF SRI LANKA, ROYLE JANSZ UNDERSTANDS THAT THE RECIPE FOR SUCCESS IS A BLEND OF CONSISTENT QUALITY AND TREATING CUSTOMERS LIKE ROYALTY.
The WARTIME CEO
LEADERS MUST ADOPT THE MENTALITY OF BEING AT WAR IF THEY WANT TO SURVIVE THE NEXT 24 MONTHS, SAYS EXPERT LYNDALL SPOONER.
Challenges excite me.
WITH A FOCUS ON DIFFERENTIATION AND VALUE CREATION FOR ITS CUSTOMERS, ASHWANI SHARMA, PRESIDENT AND CEO OF ASEPTO, UFLEX GROUP’S ASEPTIC LIQUID PACKAGING ARM, SHARES HOW THE BRAND HAS TRANSFORMED THE ASEPTIC LIQUID PACKAGING INDUSTRY.
A MATERIAL WORLD
WITH 40 YEARS’ EXPERIENCE AT MATERIALS MANUFACTURER TORAY INDUSTRIES UNDER HIS BELT, CHIEF REPRESENTATIVE FOR INDIA SHIGEKAZU SUENAGA HAS LEARNED THAT FEW THINGS ARE MORE IMPORTANT TO A BUSINESS THAN INNOVATION, COMMUNICATION AND CONSISTENCY.
