Coconut Development Board (CDB) is one of the youngest export promotion councils in India. In a freewheeling interaction with The Dollar Business, Dr. Anand Kumar Singh, the Immediate Past Chairman of CDB, who now heads the Horticultural Science division of Indian Agricultural Research Institute (IARI), talks about the initiatives taken up by CDB to boost exports of coconut products.
TDB: It has been eight years since the Coconut Development Board was established. Have you been able to attain what you set out to achieve?
Anand Kumar Singh (AKS): It has been a successful journey for Coconut Development Board – Export Promotion Council (CDB-EPC). For instance, in FY2016, when the cumulative exports of India decreased by about 15% (y-o-y), exports from the coconut sector achieved a growth of 10% y-o-y. The sector has an uninterrupted supply of raw materials, and the superior quality and competitive price of our products have been driving growth. FY2017 has also been a good year too. Our exports revenue touched Rs.2,300 crore, which is Rs.849.76 crore more than that in FY2016.
The export revenue target for CDBEPC is Rs.5,000 crore by FY2020, but our goal is to reach Rs.10,000 crore in the same period. However, I must point out that the budget allocated to CDB is not in tune with the target. While our annual funding requirement is at least Rs.500 crore, we have received only Rs.125 crore in FY2017 from the government. I think unless we adopt aggressive international marketing strategies, just innovation and productivity improvement methodologies cannot not help us increase our exports. Government funding to support our international marketing efforts will go a long way in giving exports a boost.
TDB: Philippines, Indonesia and Sri Lanka are the largest exporters of coconut products in the world. Do you think India can take them on?
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