If you are planning to franchise your system into other countries, you need to know how to structure your international franchise package and how to build your international support infrastructure.
For a business whose network is well established in its home market, the lure of international franchising can often be irresistible. The dream is often made more attractive when individuals or businesses from foreign countries approach that franchisor with the question “Can I do what you do in my country?”
Assuming they have taken a conscious decision to embark on an international franchising project and are not just reacting to a chance enquiry, franchisors need a plan. They need to establish which markets they want to be in, which of the various entry strategies to adopt for each market, what kind of franchisee they will be looking for, how they are going to market the opportunity to them, then how they will eventually recruit, train and support those franchisees. Over and above all of that, they need to know how much it is going to cost and how long will it take to see a return on the investment.
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Denne historien er fra May 17-utgaven av The Franchising World.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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HOW DAVID BEATS OUT GOLIATH
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A YUMMY BOX OF BIZ OPPORTUNITIES
Noodle Box was born 28 years ago after two young Aussies discovered a cultural melting-pot of flavours in the hawker food markets of SouthEast Asia. It opened its first restaurant in Melbourne. Read how the brand has grown from strength to strength since then as Sean O'Connor, Network Development Manager, gives a sneak peak inside 'Noodle Box' to Parina Sood.
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HI-TECH APPROACH TO ETHNIC WEAR BIZ
Abhishek Agarwal, a Lucknow-based businessman in the garment industry had been looking to establish a strong foothold in the wedding apparel market. His search finally ended when he signed the dotted line with Manyavar & Mohey. Read on to know why he zeroed down on this particular brand and how has his journey been so far as a multi-unit franchisee, as he gets into a candid chat with Parina Sood.
How CSR can elevate Restaurant Industry further Impacting the society
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RISING WOMEN POWER IN BOOMING PRE-SCHOOL INDUSTRY
The hand that rocks the cradle, rules the world! Nonetheless a world that itself is expanding rapidly. Welcome to the flourishing pre-school industry in India and the rising stake of women in its expanding universe.
FRONTRUNNERS IN FRANCHISING
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LIGHTHOUSE LEARNING PLANS AMBITIOUS EXPANSION, MAKING IT TO 3200 IN NEXT THREE YEARS
Lighthouse Learning Pvt Ltd, formerly EuroKids International Ltd, demonstrates resilience and growth, expanding its network of pre-schools and K-12 schools. In FY2023, it added 450 franchise preschools, bringing the total count to approximately 1,600 Eurokids franchisees and 35 Kangaroo Kids franchisees pan India. Prajodh Rajan, Co-founder & Group CEO, Lighthouse Learning Pvt Ltd discusses the brand's strategies and expansion plans with Beny Sachdeva
BABYSTEPS TO SUCCESS
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$401 million investment surge in the hospitality sector during FY23 : JLL
There is an increasing interest in hotel development activity in Tier-2 cities, with 54% of the total signings taking place in these locations.
