It can boost your business or keep you up all night. It’s of vital importance — or maybe it’s not that big of a deal, after all? (It is.) It’s SEO, and if your business has a website — which it absolutely should — it’s crucial for attracting potential customers and building brand awareness. As Sabri Suby, founder digital marketing agency King Kong and author of “Sell Like Crazy,” points out, there are more than 3.5 billion search queries per day on Google, which is not just the world’s most popular search engine, but its most popular website.
With such an importance placed on SEO, and the evolution of search engine algorithms, it’s no surprise there is a lot of misinformation out there. Some of it might have been true at one time but has now become obsolete. Some of it is simply bogus but repeated often enough it has gained currency. Since this month’s issue is all about learning, we aim to provide a quick tutorial on SEO.
DUPLICATE CONTENT
Everyone knows duplicate content will kill you in search engine rankings, right? Well, not necessarily. Sure, if your website is just the same content posted over and over on several different pages, or your website is just a reproduction of someone else’s website, it will hurt you because you have nothing to add. But say you have a page listing categories of products you sell, then another page with product details. Odds are, some of that content will be the same, and that’s OK.
CONTENT IS KING
Denne historien er fra September 2019-utgaven av The Venture Magazine.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Denne historien er fra September 2019-utgaven av The Venture Magazine.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
How To Clean Up - Sanitary Franchises To Invest In
It’s a tangible part of this new world we’ve entered after emerging from lockdown. You can smell it in corridors and in shops, and it’s a selling point for hotels reopening. Cleanliness is godliness now, and there is a high demand for sanitary services for the foreseeable future. That makes a cleaning franchise a promising business opportunity. These companies offer it.
Outsourcing: The Next Generation
Cloudstaff is helping businesses meet their staffing needs with ease, speed, and wallet friendliness
SOFT OPENING - CONSUMER CONFIDENCE A KEY FACTOR IN RECOVERY
As states and territories reopened their economies in various phases throughout May and June, it became clear that simply being open is not enough to get firing on all cylinders again. First, there are safety regulations limiting how many patrons a business can serve at a time. Just as important is consumer confidence. If shoppers don’t feel safe visiting a business, they’re not going to, and there’s no forcing them. Some services requiring intimate personal contact have an even harder time with this. Just because someone can get a massage doesn’t mean they’re comfortable with it.
The PERFECT PAIRING
YOUNGSTER.CO MATCHES TEENS WITH ELDERS TO EXCHANGE TECH KNOW-HOW AND TIMELESS WISDOM
THE PRICE OF NEWS
Australia aims to make tech giants pay remuneration to traditional media
NO CLEAR PATH
RELATIONS WITH CHINA HAVE DETERIORATED, BUT THEY CAN’T REALLY BE ABANDONED
ON THE RESTART
Technology road map lays out vision of energy future for recovery and beyond
COMING OUT OF OUR CAVES - LIFE IN PUBLIC AS RESTRICTIONS EASE
The pubs reopened to great rejoicing and some free beer as coronavirus restrictions eased across Australia, although unfortunately, it was too late for millions of litres of suds that had to be tipped down the drain. It was strange to be out, but it felt good once you got used to it. Rules vary by state and territory, but over the past several weeks, Aussies have been able to dine out, go to holiday homes, and gather in small groups once more. Lockdown isn’t lockdown anymore, but that doesn’t mean “normal” is back. Here’s where things stand.
IN THE SHADE OF A TRILLION TREES
What reforestation means for Australians
RISKY BUSINESS
IT’S HALF-PAST TIME TO KILL YOUR ORGANISATION'S OUTDATED RISK MANAGEMENT AND ASSESSMENT TOOLS. 6CLICKS IS HERE TO HELP.
