VisionPlus gets interesting opinions from the industry comrades who were a part of the successful event of ZEISS 'YOU&EYE' AWARDS 2016.
MR BK GUPTA CHAIRMAN, VISION RX LAB
VisionPlus (VP): Your take on the idea of ZEISS 'YOU&EYE' AWARDS.
BK Gupta (BKG): I think the idea of ZEISS 'YOU&EYE' AWARDS is excellent. Until now, there was no authority in India that took this initiative to reward the Indian optical industry. There was a big need for someone to take an initiative to reward various Indian optical retailers who have worked hard to uplift this industry.
VP: Were you satisfied with the overall process? What would you like additional in the next edition?
BKG: The idea of having an awards ceremony for all retail opticians in India was very unique and we are highly appreciative to the ‘You&Eye’ team for recognising all of our achievements.
Well for the next edition to the ZEISS 'YOU&EYE' AWARDS I would add only one thing; the addition to maybe more cSR activity prize categories as well as excellence in the digital marketing surface. This is a form of communication that is growing at an immense pace and cannot be ignored anymore.
VP: What should opticians across India do to better themselves and achieve the level of professionalism seen in developed nations?
BKG: Opticians across India are already working very professionally at a very high level. Opticians with high degree of professionalism and ethics should not forget that an optician does not only sell a high quality spectacle but dispenses it.
VP: Do you think digital technology will replace brick and mortar or should opticians start using digital to complement their business?
Denne historien er fra January - February 2017-utgaven av VisionPlus (India).
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Denne historien er fra January - February 2017-utgaven av VisionPlus (India).
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
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Let's Listen To The Indian Eyewear Industry!
VisionPlus gets interesting opinions from the industry comrades who were a part of the successful event of ZEISS 'YOU&EYE' AWARDS 2016.
