Companies in every industry across the globe face a key positioning challenge; their business model does not position them as the best low-cost or best proposition option. All is not lost. Every company has a silver bullet at their disposal to give them a competitive advantage.
Companies are adjusting daily to unpredictability and uncertainty, driven by volatile global economies and a widening range of threats challenging even the world’s leading organisations. Many businesses will be extinct within 10 years. Consider this data.
Only 12% of the Fortune 500 companies of 1955 exist today and a study from the John M. Olin School of Business at Washington University estimates that 40% of today’s Fortune 500 companies on the S&P 500 will no longer exist in ten years.
There is no doubt the business playing field has changed and every company will face extraordinary disruption over the next decade; a disruption driven by market forces far greater than the challenging business context in an industry and region. This disruption is fuelled by technology as well as companies seeking alternative revenue growth opportunities outside their saturated market industries and geographies.
The result will be market transformations all companies will face, in every industry, from consumer products to professional services. No organisation will be spared.
HOW THIS IS IMPACTING REVENUE GROWTH AND SALES ORGANISATIONS
There are numerous problems and consequences associated with market disruption, equally applicable to both B2B and B2C companies.
Denne historien er fra April - June 2018-utgaven av thinksales.
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Denne historien er fra April - June 2018-utgaven av thinksales.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Getting Over Your Fear Of Cold Calling Customers
A recent research study found that 48% of business-to-business salespeople are afraid of making cold calls.
10 Tips To Get Honest, Productive Feedback
Great leaders are great learners. Their never-ending pursuit of information pushes them to constantly improve and sets them apart from the rest. Getting and learning from feedback isn’t always easy, but it is necessary, if we want to become better.
The 5 Things All Great Salespeople Do
The best salespeople know they’re the best. They take pride in their art form. They separate themselves from the rest of the pack regardless of circumstance. So how do they do it? What’s their secret? Are you one of them?
Why Trade Shows Are Worthy Of Your Marketing Budget
Given unrealistic expectations against a modest budget, marketing leaders are routinely tasked with making trade-offs on what stays and goes in their annual budget. In a highly digitised world, trade shows might seem like the ancient way to do things, but they remain one of the best forums for exposure to customers. Increase your success rate with trade shows through more thoughtful planning that aligns sales and marketing to common goals and objectives.
Why CRM Projects Fail And How To Make Them More Successful
CRM is an important tool, but it is just a tool. When the laptops are shut down for the day, it’s your sales team that is responsible for bringing value to clients and driving revenue. Implement your CRM with that in mind and you’ll be pleased with your ROI.
Is Your Corporate Strategy Paying Off?
Key questions to determine if your strategy is working.
3 Ways to Improve Your Ability to Diagnose
Selling requires a strong ability to diagnose the client’s problems and challenges.
How To Create Compelling Content
How do you create content that cuts through the noise? How do you get attention now that there is a glut of content being created?
Build Up Your Resilience By Asking Yourself Two Simple Questions
You may surprise yourself and find good in the bad.
How Marketing Can Increase Customer Lifetime Value
Marketing can play a pivotal role in boosting customer profitability.
