How To Brief A Photographer
Computer Arts - UK|Spring 2018

We discover how teams can get the most from each other by talking to AOP agent Siobhan Squire and Ben Stockley, a photographer she represents

Siobhan Squire & Ben Stockley
How To Brief A Photographer

Getting the photo you want depends on briefing your photographer correctly. We spoke to AOP agent Siobhan Squire and a photographer she represents, Ben Stockley, to find out the best way to go about this.

How should art directors brief a photographer?

Siobhan Squire: It’s always nice to have a scamp rather than just a written brief for advertising work. It’s also great if creatives have some idea of the scale of the job before briefing.

A good creative will be available for a discussion with a photographer. It’s crucial, not only to gauge how a photographer might interpret the brief and to hear what they might add to it, but also for a photographer to glean any finer details that might not be apparent and to start what should be a collaborative discussion. For editorial work, the joy is what is often an open brief!

What makes a brief work?

Denne historien er fra Spring 2018-utgaven av Computer Arts - UK.

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Denne historien er fra Spring 2018-utgaven av Computer Arts - UK.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

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