DixonBaxi’s diverse staff share an insatiable desire to keep evolving and improving, and the curiosity and drive to make new ideas a reality
“We just talked for about three hours. It wasn’t really an interview: we chatted about film, about life, about design; lots of things,” recalls Dixon. “I didn’t even look at his work. The next day I thought, ‘There’s something about this guy,’ and we started working together.”
The rest, as they say, is history. Before formally joining forces as a creative partnership, Dixon and Baxi ran studios alongside each other, and spent a great deal of time travelling and working abroad – in New York, San Francisco, Sydney.
“It was a formative time, and gave us a fantastic grounding in working with large-scale brands across different cultures,” says Baxi. “What was really brilliant is we almost saw each other as inspiration… or competition. I think there was a healthy dose of that.”
Dixon adds: “We’ve always believed that the bit between the two of us is more powerful than the individuals. That’s where the magic is.”
During an afternoon filming in the impressive converted wharf building in Wapping that DixonBaxi currently calls home – the agency soon plans to return to Shoreditch – we explored how this magic middle ground translates into a 30-strong agency model…
Do the two of you have very different perspectives on design?
Denne historien er fra October 2017-utgaven av Computer Arts - UK.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra October 2017-utgaven av Computer Arts - UK.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Creative Space
Without’s creative director roly grant on the studio’s hand-crafted ethos
studio profile
A leading light in the branding industry, Wolff Olins wants to harness its scale to help change the world
network
THE CREATIVE COMMUNITY HAS COME TOGETHER LIKE NEVER BEFORE, TO HELP EACH OTHER GET THROUGH THE CORONAVIRUS PANDEMIC
project
ethos for 305 Fitness - Learn how the Montreal identity design studio rebranded one of America’s hottest fitness clubs
rebrand
WHAT’S THE EXPERT OPINION ON PENTAGRAM’S BRAND IDENTITY REFRESH OF THE GLOBAL TOY COMPANY FISHER-PRICE?
opinion
CRAIG BLACK HAS SOME ADVICE FOR SURVIVING THE CORONAVIRUS CRISIS AS AN INDEPENDENT CREATIVE
fresh eyes
DUNCAN BRAZZIL ON HOW THE UK INSPIRED HIS CAREER
artist insight
Cindy Kang on how photography informs her illustration work
ANIMATION NOW
LEADING PRODUCERS AND FILMMAKERS REFLECT ON EMERGING TRENDS AND SHARE THEIR PREDICTIONS FOR THE YEAR AHEAD
Project: Atoll by Studio Myerscough
Morag Myerscough reveals how she and Luke Morgan designed a vibrant biophilic installation in a central London office tower studiomyerscough.com