Chinese smartphones offering the price-conscious India a fascinating new range of products right now
They are sleek, stylish, they have the works, they come cheap and they are Chinese-made. Yes, the Chinese mobile phones are sweeping the Indian shores and have become a rage with youngsters and adults alike. The latest thing people want to flaunt, in the last 6-12 months, Chinese phones have clocked more numbers than established brands like Samsung, Motorola and Apple and are fast becoming the most preferred device of young India.
According to data by Counterpoint Research, Chinese phones currently have a market share of about 22 per cent—a 100 per cent increase from last year. Korean phones, such as Samsung and LG, once the largest players in India, have seen a reduction in sales from 25 per cent to 20 per cent in the last one year. “Chinese phones offer cheaper prices with competitive features, making them an obvious choice,” says Kuldeep Chengappa, a scientist in Bangalore. Such brands have limited playing field only in the mid-range of around Rs 10,000.
The aspirational new-age Indian youth has always been technologically driven and the smartphone has now become not only something to send and receive a call on but a way of life. India is now the second-largest growing smartphone market in the world with more than 220 million smartphone users, a figure only exceeded by China. Chinese smartphones have managed to capture the imagination of youngsters with their flexibility in software and cheaper prices—a combination that was earlier unavailable for (mostly price-conscious) Indians.
Denne historien er fra April 25, 2016-utgaven av Outlook.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra April 25, 2016-utgaven av Outlook.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Trump's White House 'Waapsi'
Donald Trump's victory in the US presidential election may very well mean an end to democracy in the near future
IMT Ghaziabad hosted its Annual Convocation Ceremony for the Class of 2024
Shri Suresh Narayanan, Chairman Managing Director of Nestlé India Limited, congratulated and motivated graduates at IMT Ghaziabad's Convocation 2024
Identity and 'Infiltrators'
The Jharkhand Assembly election has emerged as a high-stakes political contest, with the battle for power intensifying between key players in the state.
Beyond Deadlines
Bibek Debroy could engage with even those who were not aligned with his politics or economics
Portraying Absence
Exhibits at a group art show in Kolkata examine existence in the absence
Of Rivers, Jungles and Mountains
In Adivasi poetry, everything breathes, everything is alive and nothing is inferior to humans
Hemant Versus Himanta
Himanta Biswa Sarma brings his hate bandwagon to Jharkhand to rattle Hemant Soren’s tribal identity politics
A Smouldering Wasteland
As Jharkhand goes to the polls, people living in and around Jharia coalfield have just one request for the administration—a life free from smoke, fear and danger for their children
Search for a Narrative
By demanding a separate Sarna Code for the tribals, Hemant Soren has offered the larger issue of tribal identity before the voters
The Historic Bonhomie
While the BJP Is trying to invoke the trope of Bangladeshi infiltrators”, the ground reality paints a different picture pertaining to the historical significance of Muslim-Adivasi camaraderie
