The Right Way To Boost

Ere Is Part Two of Our Exclusive Interview With Boost Ceo, Christopher Tiffin.

- Teh Wi-Liam

PC.com: What will be the drive for Boost right now? Is it getting more end users to adopt the service or are you looking to create an ecosystem with the merchants first?

Christopher: If you had to ask me where the priority would be, it would be on consumers. Because, there are products and services we can offer that are not directly linked to the merchant ecosystem. However, we have to grow the ecosystem quickly to bring more relevancy to the customers.

PC.com: Does Boost function much like how a bank does in terms of being able to deposit or withdraw money, as well as being able to do almost everything a bank offers?

Christopher: That depends on how you use a bank. If I look at 50% of the population that have been using the banks and its ATMs in a traditional manner, we want to replace that portion of the relationship. Are we looking to offer services like that in the future? Yes, definitely.

But, to reiterate, it will be on a micro/nano basis rather than a premium credit basis. But definitely, when you talk about digital financial services, it’s not going to be just about payments. We have to move into those other verticals. So, we are exploring in areas like insurance and the such, but in a more targeted and focused manner. More importantly, it has to be better, quicker and more efficient.