Buzzy documentaries straddle the line between journalism and drama, creating binge-worthy feats of storytelling.
Netflix CEO Reed Hastings recently bragged in a letter to shareholders about two things: his booming business, which hit 75 million subscribers in 2015, and his very hot content. “In late December, we debuted a 10-part documentary, Making a Murderer, which has enthralled audiences and critics alike and triggered a national conversation on fairness of the American criminal justice system," the executive wrote.
The docuseries - which chronicles Steven Avery's rape conviction and exoneration after 18 years in a Wisconsin prison, followed by a murder charge two years later - even inspired a rebuttal podcast and a special on the cable net Investigation Discovery.
Making a Murderer drew immediate comparisons to 2014’s most buzzed about true-crime series, the podcast Serial, which told the story of Baltimore high school student and convicted murderer Adnan Syed. It was downloaded more than 60 million times and became the first podcast to win a Peabody Award. Serial returned in December with the case of Army sergeant Bowe Bergdahl, who the Taliban held captive for five years in Afghanistan.
Has the true-crime trend changed the field of investigative reporting? And what impact, if any, does it have on traditional media in the game?
Denne historien er fra Jan 25, 2016-utgaven av ADWEEK.
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Denne historien er fra Jan 25, 2016-utgaven av ADWEEK.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
News Anchor Of The Year Megyn Kelly
From Trump to ailes, the fox news personality fearlessly faces off with the powers that be—and ends up crushing the cable ratings race.
The Big Bang
Global consultancies are rocking the agency world, creating a new universe of offerings that meld marketing and technology.
DROGA5
Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a “strong soul.”
Ogily
When it comes to leadership changes, 2016 will be remembered as a time of disruption.
The Myth of White Space
'Brands have to stand out in an obvious crowd—not stand alone in an unusual spot that no one cares about.'
Brand Phelps
Can the greatest olympian in history be as dominant out of the pool as he was in it?
Masters Of Their Domain
WHY DIGITAL BRANDS ARE KILLING IT IN ECOMMERCE. BY LAUREN JOHNSON
Winners' Playbook
BRANDS OFTEN FIND THAT WHEN THEY AIM TO DO GOOD, THEY ALSO END UP DOING WELL. HERE ARE FOUR RULES TO KEEP IN MIND. BY DAN TYNAN
Flipping The Disruption Script
THE FORTUNE 500 SHOULDN’T REST ON THEIR LAURELS OF HAVING A FIRST-TO- MARKET ADVANTAGE.
MCCann
All things old were new again in 2017 as McCann dominated the U.S. agency landscape with a string of wins and created the most-discussed campaign of the year in Fearless Girl.
