The Volvo XC90

VOLVO’S SUB ZERO XC90 HAS THAWED TO COMPLETION WITH SUCH AN ICY-SUAVE EXTERIOR, YOU’D EXPECT TO FIND A WELROD PISTOL IN THE GLOVE COMPARTMENT.

- John Page

BUILDING REALLY SAFE CARS is what cemented Volvo’s reputation, and mitigated those robust, 90-deg jagged edges. But unless you’ve had an airbag stop your face from rebounding off of the dashboard, safety ranks in pretty low. You’re going to care more about the number of USB ports than the airbag count.

This is why Volvo has teamed up with Avicii. For starters, they’re both Swedish, and Avicii’s music library is proliferated by digital technology, just like the XC90’s cabin. For the rest, they’re just two brands wanting to redefine a genre. A warning for an upcoming bad pun; Volvo saw the DJ icon as a way of crowd-surfing to the next “level”.