Epic Fam Jam Sets New Benchmark - By Bringing Together Virtual Stars and Superfans in the Real World

The social media-driven festival presented by Qyuki and Paytm Insider celebrated the Internet’s best creators and the fans that enable it all

- JESSICA XALXO

THE EPIC FAM JAM festival, which took place on January 19th, brought together social media sensations and fans to celebrate the medium and culture that enables content creation. The day-long event, which saw thousands of people turn up to Mumbai’s JioWorld garden, spanned meetups, contests, a concert and more. With Instagram and particularly TikTok carving a new niche that challenges the demographics of social media success, this first of its kind festival was fun for multiple reasons. Here are some of the highlights:

1. Melting pot of epic fans

What’s the EPIC FAM JAM without the fans? The social media celebration brought out fans across age demographics and the grounds of Mumbai’s JioWorld garden in BKC teemed with toddlers, kids, teenagers, adults as well as senior citizens with even families coming out to watch and meet their favorite social media acts. The event truly proved that the growing social media wave caters to all, leaving no one out of the festivities.

2. Blurred lines between social media and reality

A great thing about festivals and events such as the EPIC FAM JAM is that they break the wall between creators and viewers, making for an exchange that feels both familiar and simultaneously inspiring. The festival lineup featuring TikTok sensations Team 07, Jannat Zubair, Teen Tigada, Awez Darbar, Nagma Mirajkar and more hosted a meet and greets in the Super Fan Zone where attendees interacted with the creators, learning and exchanging tips on social media success, the art of content creation and leveraging the digital wave. Creators such as Shayan Siddiqui, Sana Khan and more also indulged in impromptu Q&A sessions. Fans even recorded videos for their own channels with the creators taking part in spontaneous collaborations and follow streaks.

3. When social media made nostalgia the new FOMO